Home / Knowledge / News / Apparel/Garments / Robert Graham appoints Andrew Berg as president
Robert Graham appoints Andrew Berg as president
25
Apr '16
Courtesy: Differential Brands
Courtesy: Differential Brands
Robert Graham, a US based fashion brand and a subsidiary of Differential Brands, has appointed Andrew Berg, former Sr Vice President - menswear of Theory, as its president.

Berg has an experience of 20 years with leading brands like Theory, Abercrombie & Fitch, Ralph Lauren and Gap. He was responsible for profit and sales growth of the men's division at Theory across its retail, wholesale and e-commerce channels, according to a press statement released by the company. He also elevated the brand positioning and introduced new products within the brand.

Commenting on the appointment, Michael Buckley, CEO of Differential Brands said, “Andrew has spent his career working alongside the best merchant leaders in the industry. We are thrilled to welcome Andrew Berg to Robert Graham. We are confident that we have the leader in place to execute our premium omni-channel vision for the future.”

“Under Andrew's direction, we look forward to Robert Graham continuing to build brand awareness and maximise the explosive growth potential of its Consumer Direct channel and department store and specialty store relationships, as well as executing its playbook for international expansion,” he said.

On an additional note, Berg said, “I believe Robert Graham is uniquely positioned to become one of the leading premium lifestyle brands, and I am thrilled to be joining the organisation as president to spearhead the charge.”

“I am looking forward to working closely with Robert Graham leadership team and the board of directors at Differential Brands Group in building this product-led brand,” he added. (MCJ)

Fibre2Fashion News Desk


Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: Asahi Kasei

Textiles | On 20th Apr 2021

Japan's Asahi Kasei unites sales, marketing, R&D activities in Germany

In March 2021, the Asahi Kasei Europe R&D centre was relocated from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search