Berg has an experience of 20 years with leading brands like Theory, Abercrombie & Fitch, Ralph Lauren and Gap. He was responsible for profit and sales growth of the men's division at Theory across its retail, wholesale and e-commerce channels, according to a press statement released by the company. He also elevated the brand positioning and introduced new products within the brand.
Commenting on the appointment, Michael Buckley, CEO of Differential Brands said, “Andrew has spent his career working alongside the best merchant leaders in the industry. We are thrilled to welcome Andrew Berg to Robert Graham. We are confident that we have the leader in place to execute our premium omni-channel vision for the future.”
“Under Andrew's direction, we look forward to Robert Graham continuing to build brand awareness and maximise the explosive growth potential of its Consumer Direct channel and department store and specialty store relationships, as well as executing its playbook for international expansion,” he said.
On an additional note, Berg said, “I believe Robert Graham is uniquely positioned to become one of the leading premium lifestyle brands, and I am thrilled to be joining the organisation as president to spearhead the charge.”
“I am looking forward to working closely with Robert Graham leadership team and the board of directors at Differential Brands Group in building this product-led brand,” he added. (MCJ)
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