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Rockport & Reef to adopt distributor model in Canada

Apr '19
Pic: Reef
Pic: Reef
The Rockport Company, a leading maker of innovative casual and dress shoes including the Rockport, Aravon and Dunham brands, and Reef Lifestyle, a leading premium surf lifestyle brand, have entered into definitive agreements to transition their Canadian businesses to a distributor model with Trend Marketing, a leading footwear distributor in Canada.

Trend Marketing currently distributes the footwear brands Cole Haan, Sam Edelman, Vince Camuto, Franco Sarto and Via Spiga, among other brands.

“We are thrilled to partner with Trend Marketing as our distributor in the Canadian market. Trend is one of the leading footwear distributors in the Americas and we are confident that they will help drive deep consumer connections and high-quality growth in the future,” said Rockport and Reef CEO Gregg Ribatt.

Trend Marketing is very excited to partner with such an iconic organisation as The Rockport Company. There is a huge opportunity for the entire portfolio of authentic, premium footwear brands in Canada and we are excited to energise them all in the market. The Canadian consumer values innovative, quality footwear that not only looks good but feels great which is why a partnership with Rockport is the perfect fit,” said Larry Gladstone, founder and CEO of Trend Marketing.

The transaction is expected to close for Rockport Company brands on May 1, 2019 and for Reef on June 1, 2019.

Both The Rockport Company and Reef Lifestyle are portfolio companies of certain affiliates of Charlesbank Capital Partners, LLC. (RKS)

Fibre2Fashion News Desk – India

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