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Rocky Brands names Jason Brooks as new president & CEO
23
May '17
Rocky Brands US, LLC, a leading footwear and apparel maker, has implemented its leadership succession plan by promoting Jason Brooks as the new president and chief executive officer (CEO). Brooks has also been appointed to the company's board of directors as a Class I director. Mike Brooks, will continue to serve as the chairman of the board.
 
Jason Brooks served as president, Core Brands, of Rocky Brands since February 2016 after serving as senior vice president and president of US Wholesales Sales, of the company. He began his career with the company in 1997 as an independent sales representative.
 
"Jason has been a valuable contributor to Rocky's success over the years and this promotion is a positive and natural transition. The board of directors is confident that the company will benefit from his sales and management experience and intimate knowledge of our different business segments. I look forward to continuing to collaborate with Jason and the senior management team in my role as chairman to build on the momentum we have created through our recent actions aimed at increasing profitability and generating improved shareholder value," said Mike Brooks. 
 
Jason Brooks said, "It is an honour to be appointed the next chief executive officer of Rocky Brands. I am excited to lead this great organisation as we focus on successfully executing our growth and profit improvement strategies."
 
Rocky Brands is a US based designer, manufacturer and marketer of premium quality footwear and apparel, marketed under a portfolio of well recognised brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin. (PA)

Fibre2Fashion News Desk – India


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