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Roger Federer buys stake in Swiss running shoe brand On

03
Dec '19
Roger Federer. Pic: PR Newswire
Roger Federer. Pic: PR Newswire
Swiss tennis player Roger Federer recently entered into an entrepreneurial relationship with Zurich-based athletic footwear brand On by investing in the company. Federer will help oversee product development, marketing, fan experiences and the athlete spirit of the brand. Athletes have won Olympic and World Championship medals using innovative footwear from nine-year-old On.

Federer said the first new products he is working on will be finished and released next year, according to European media reports.

On running shoes are known for its unique patented ‘Cloud’ technology.

Fibre2Fashion News Desk (DS)


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