Perry Ellis International, Inc. has announced that it has entered into a license agreement with Rosega S.A. to design and distribute men’s dress shirts under the Manhattan trademark in Argentina. Perry Ellis is a leading designer of a broad line of high quality apparel and accessories. Rosega is a leading retailer of fashion apparel brands in Argentina.
The new collection will be distributed in department and specialty stores with a product launch planned in the Fall 2018. Capturing the essence of its namesake, Manhattan apparel has stood for timeless style, innovation and quality. The line continues to evolve at the pace of the city and is a diverse dress - casual lifestyle brand highlighting the essential style of metropolitan living.
Oscar Feldenkreis, CEO and president of Perry Ellis International, Inc. said, “We are excited to welcome Rosega to the Manhattan family. Rosega is a leading retailer and distributor of fashion apparel, making the partnership an ideal collaboration. Working with Rosega will leverage the equity of this lifestyle brand to further our Latin American reach.”
Carlos Fabian Legnini, owner and founder of Rosega said, “Rosega is extremely proud and excited to enter this partnership with the Manhattan brand. As an iconic and well regarded brand, we are confident it will continue to grow as a mens’ fashion leader in Argentina.” (GK)
Fibre2Fashion News Desk – India