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Rural India, tier 2 cities to add to online retail growth
26 Jun '18
1 min read
Much of the further increase in online sales until 2020 in India will originate in rural regions and tier 2 cities, according to a new study. Flipkart and Amazon, India's two largest online sellers, are investing in infrastructure to nurture and profit from this growth segment outside the major cities, says the study titled ‘India B2C E-Commerce Market 20’.
China’s Alibaba is making efforts to expand in India through investments in payment provider Paytm and online grocer BigBasket, the study by Dublin-headquartered market research firm Research and Markets said.
The burgeoning expansion of online retail in the country is predicted to outpace China and other regional markets that have seen rapid growth in the recent past, the study added. (DS)
Fibre2Fashion News Desk – India
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