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RYU unveils new website

20 Feb '19
2 min read
Pic: RYU Apparel
Pic: RYU Apparel

RYU Apparel, makers of urban athletic apparel, has unveiled its new R website.RYU or Respect Your Universe is an award-winning Vancouver-based urban athletics and accessories brand with nine experiential retail stores, in Canada and the United States. The new website expands on the RYU philosophy of putting the human at the centre of all experiences.

“With this, the requirements of the visitor to the website are being met, whether they are looking to purchase or looking to be involved in our community – they will fully understand what it means to Respect Your Universe,” the company said.

The new provides a greater visual representation of products, allowing the visitor to clearly identify the features and benefits before being led through an improved and streamlined checkout process.

The experience doesn't just stop at purchase. A great deal of effort has gone into making sure the finer details in the confirmation and post purchase delivery emails live up to the brand proposition. The site allows the browser to use multiple filters in order to locate their perfect product. The information architecture of the site allows for easy location of key content whether browsing on a mobile device, tablet or desktop, a truly responsive and immersive experience.

This is one of the many steps RYU is taking towards a much stronger digital play in 2019. The improved intelligence and behavioural flows allows for site optimisation and personalisation. Built on the Magento ecommerce platform and hosted on Amazon Web Services, the experience is meant to ensure stability and feature rich scalability for the foreseeable future.

"By upgrading our online experience, we made a major step forward for our company. We are now able to offer to our digital members the same inclusive experience that lives in our brick and mortar locations," said Marcello Leone, CEO of RYU. "This exciting new development continues to lay the foundations for the future digital growth of the company on a global scale." (SV)

Fibre2Fashion News Desk – India

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