Sandro, Maje, Claudie Pierlot ban fur: PETA

06 Dec '19
2 min read
Pic: Shutterstock
Pic: Shutterstock

SMCP, which owns French fashion brands Sandro, Maje and Claudie Pierlot, recently confirmed to People for Ethical Treatment of Animals (PETA) France that animal fur will no longer feature in any of its collections from January. All furs used by Maze are now synthetic and Claudie Pierlot confirmed on social media designs using fur will not be produced from January.

“The Sandro brand … has stopped creating designs containing animal fur … a decision stemming from our artistic directors, who are concerned with animal welfare, as am I,” said Isabelle Allouch, chief executive officer of Sandro.

SMCP runs 1,466 stores in 40 countries.

“By turning their backs on fur, SMCP and its brands made the right decision for animals, the planet, and their clients,” said PETA director Elisa Allen in a press release.

Exposés released by PETA have shown that on fur farms in Europe, China and other countries, animals are confined to cramped wire cages, denied the opportunity to do anything that is natural or important to them, and killed by electrocution, neck-breaking or drowning.

In North America, animals are also caught in the wild in steel-jaw traps and left to languish – sometimes for days – before succumbing to hunger, thirst, disease, or attacks by predators or being bludgeoned to death by returning trappers.

Fibre2Fashion News Desk (DS)

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