UNIQLO will market a line of Save Japan! UT T-shirts with words of encouragement from major global celebrities. Proceeds from the line totaling approximately 100 million yen will be donated to help individuals affected by the March 11 Great East Japan Earthquake.
This is the latest initiative from UNIQLO, which jumped into action immediately following the March 11 earthquake, launching a number of initiatives to help those affected by the disaster.
The Save Japan UT! project was made possible with help from the Condé Nast Group, the publisher of Vogue Japan and GQ Japan. UNIQLO has undertaken the project with Condé Nast, a cosponsor of the disaster relief information website Save Japan!, which was launched soon after the earthquake to supply information on area-specific relief efforts.
Condé Nast has gathered the 10 celebrity messages to be carried on these limited edition T-shirts. Projected profits of approximately 100 million yen from the initiative will be donated to the Japanese Red Cross Society to help those affected by the earthquake.
Those 10 celebrities are:
Lady Gaga, Nicole Kidman, Victoria Beckham, Cyndi Lauper, Orlando Bloom, Karl Lagerfeld, Charlize Theron, Blake Lively, Gwyneth Paltrow, Alber Elbaz
Save Japan! UT shirts will hit UNIQLO stores worldwide on June 25. The 10 variations will come in sizes ranging from extra small to extra large and be priced 1,500 yen, including tax.
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