Home / Knowledge / News / Apparel/Garments / Smartphone shopping expected to peak globally: Report
Smartphone shopping expected to peak globally: Report
21
May '18
Smartphone shopping expected to peak globally: Report
Smartphone shopping is expected to peak globally in the coming few years with 43 per cent surveyed already making purchases on their phone weekly, says a recent report. Majority of smartphone shoppers expect most people to have a personal shopping advisor within 3 years. There is an emerging demand for digital assistants to help with purchase assistants.

The Ericsson Consumer & IndustryLab’s report ‘Beyond smartphone shopping – the rise of smart assistants’ describes how connectivity is driving two major shifts in how people shop. The ongoing surge to use smartphones to pay for goods and services is leading to a second shift involving the use of shopping assistants.

Soon smartphone users will rely on digital assistants in their phones for aspirational shopping support, says the report. Selecting the type of shopping assistant for home and personal purchases will soon be more important than the actual purchase decision. For example, 63 per cent of smartphone shoppers want help with price comparisons and 48 per cent want help making shopping decisions easy – a likely role for a personal shopping advisor.

The report is based on a survey of advanced internet users in ten influential cities globally. The sample makes up only a fraction of shoppers worldwide but was chosen because the digital technology used by these respondents puts them at the forefront of the fundamental changes we see sweeping retail around the world.

"While fascinating in their own right, fast-changing consumer shopping behaviours are important to understand for anyone involved in 5G, smart homes, consumer IoT and artificial intelligence" said Michael Björn, head of research at Ericsson Consumer & IndustryLab. "When consumers start employing artificial intelligence (AI) to automate everyday purchasing, this will create demand for IoT enabled sensors as well as a need for people to connect appliances in their homes."

Digitalisation of shopping raises questions about the future of the physical store as well. Consumers expect augmented reality/virtual reality (AR/VR) technology to bring all the benefits of physical stores. More than half believe the effect of fewer people going to stores will be an increase in home deliveries. This indicates a connectivity-driven future for retail both for digital shopping experiences and automation of deliveries.

The report presents insights based on an online survey (carried out in January 2018) of 5,048 advanced internet users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney and Tokyo. Respondents were aged 15 to 69 and fit the profile of urban early adopters and represent 50 million of the 180 million living in these cities. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

US surpasses China as India's biggest trading partner

The United States has surpassed China to become India's top trading...

Pic: Shutterstock

Textiles | On 25th Feb 2020

COVID-19 puts break on India’s raw material import

Novel coronavirus (n-CoV or COVID-19) epidemic has taken more than...

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search