The programme has been launched under the aegis of the Snapdeal Seller Training Academy, which offers comprehensive training and development opportunities to sellers to derive the maximum benefit from the marketplace, as well as e-commerce overall.

"The GST is one of the most wide sweeping reforms launched by the government of India in the recent times, and will deeply affect how business is conducted and reported in our country. Late last year, we realised that there is a lot of confusion, especially among MSMEs on how they will be impacted by the changed tax structure, as well as other GST related formalities. This program was therefore launched to bring expert help to our sellers, to make the transition as seamless for them as possible," said Vishal Chadha, senior vice president, business, Snapdeal.

Snapdeal's resources for sellers include GST 101 newsletters and a business digest. The GST 101 series of weekly newsletters offers information around the top areas of concern for sellers and helps them prepare for the big shift. Likewise, the Weekly Business Digest that addresses pressing topics for sellers as and when they emerge is running special editions on GST compliance. Additionally, Snapdeal will also provide accounting and taxation advice to sellers, in collaboration with subject experts.

Besides the GST Guru, Snapdeal also provides year around handholding to sellers through various mediums. 'Unbox Success' is an interactive programme where sellers are encouraged to send in their queries, challenges, and successes through videos and directly upload them to a microsite dedicated entirely to seller learning. An evidence of the high engagement with the platform is the 150+ seller videos created and shared by sellers organically in the last one month alone; wherein sellers shared feedback and suggestions on the recent new additions to Snapdeal’s seller support panel.

Snapdeal has invested deeply in building a resource rich but intuitive repository of all things Snapdeal, from the simplest of questions like how to list a product to more nuanced topics like how to interpret financial reports. (KD)

Fibre2Fashion News Desk – India