Home / Knowledge / News / Apparel/Garments / Snowsports Industries collaborating with NPD Group

Snowsports Industries collaborating with NPD Group

07
Nov '18
Courtesy: Snow sports
Courtesy: Snow sports
Snowsports Industries America is collaborating with the NPD Group for topline retail sales data. NPD’s Sports practice tracks point-of-sale market data of sports products for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports. This will give SIA members a new tool to navigate the ever-changing winter sports landscape.

“We’re proud to announce a new partnership with the NPD Group, to roll out monthly top-line retail sales data on the snow sports industry from August through March,” says Maria McNulty, COO of SIA. “NPD is the leading provider of retail data, and we’re excited to bring this valuable intelligence to our members.”

NPD’s Sports practice tracks point-of-sale (POS) market data of sports products for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports. NPD’s US POS sales tracking is derived from a panel of reporting retailers that represent over 26,000 doors from sports specialty to mass merchants, as well as e-commerce.

On a monthly basis throughout the snow sports season, SIA will deliver to its members a total snow sports industry view of apparel, accessories and equipment across alpine, snowboard and nordic at the top-line level. Its coverage will span the snow specialty, snow specialty e-commerce and sporting goods channels.

There will be monthly topline retail sales reports for the season. There will also be more granular topline reports available in certain categories. Access is based on level of membership.

“We’ve had very good buzz from our membership about these new offerings,” says McNulty. “These reports will provide our members with the ability to better understand market size, identify trends, manage pricing strategies, spot growth opportunities as well as better understand and manage production. It’s a huge opportunity to make better business decisions based on the best data. We look forward to a long relationship with NPD and providing the best tools to our members.”

“Today’s retail landscape is being reshaped, and having comprehensive retail data at our fingertips is more valuable than ever to understand what is happening, and how to act, in the marketplace. NPD’s coverage of retail and consumer trends paired with industry expertise across more than 20 industries gives retailers, brands and manufacturers a competitive advantage in making more informed and strategic business decisions. We are excited to partner with SIA in uncovering opportunities for the snow sports industry,” said Jim Kelley, president, Sports, the NPD Group.

“As a supplier, it’s important to understand retail sell through results in a timely manner. These monthly reports will provide us with the year over year and month over month data and insights we need to gauge how retail is performing in season. This data will be an integral tool in our current and future planning,” said Mike Adams, VP at Amer Sports. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2020

EVFTA fabric origin rule a challenge for Vietnamese firms

Despite the European Union (EU)-Vietnam Free Trade Agreement (EVFTA), ...

Pic: Tailored Brands

Retail | On 4th Aug 2020

Tailored Brands files voluntary bankruptcy petitions

US retail holding firm Tailored Brands and certain of its...

Pic: Chico's FAS

Apparel/Garments | On 4th Aug 2020

Chico's FAS Canada files for bankruptcy, to close stores

Chico's FAS Canada, a subsidiary of US women's clothing and...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search