Home / Knowledge / News / Apparel/Garments / Softline aims ₹250cr in 3 yrs; launches pocket leggings

Softline aims ₹250cr in 3 yrs; launches pocket leggings

27
Aug '19
Pic: softlinegirl.com
Pic: softlinegirl.com
Softline, the premium womenswear brand in leggings, outerwear and lingerie from Rupa & Company Ltd, is aiming at taking brand revenue to ₹250 crore in next three years. As a part of its growth plan, the brand has announced the launch of India's first comfort fit pocket leggings, and opened an exclusive online store softlinegirl.com to push e-commerce sales.
 
Softline has identified 'product innovation' and 'digital' as the strategy to further intensify the growth chart, a press release from Rupa & Company said.
 
The launch of comfort fit pocket leggings addresses a long-standing demand in women's fashion. In line with its brand philosophy #EffortlessYou, this pocket can easily fit a mobile phone, thereby empowering women with enhanced mobility and convenience.
 
“Softline has always pushed the envelope in terms of innovation, variety and comfort for women. Staying relevant to the customers and addressing their needs is at the core of what we do. We understand the importance of pockets in empowering women with convenience and the launch of India’s first comfort fit pocket leggings will offer an effortless style statement for modern day women. With the rise of working women, we see a huge potential in this category as it offers enhanced mobility and convenience to them. The leggings category is growing at 50 per cent year-on-year and we are hopeful of capturing 20 per cent of the organised Indian leggings retail market by 2022,” said Vikash Agarwal, president & brand director, Rupa & Company Ltd.
 
Aiming to provide women with the best quality products and a smooth shopping experience, softlinegirl.com—a one stop solution for women's clothing—will showcase an exhaustive range of ‘wardrobe must-haves’ for every woman to be ready for every occasion. 
 
“Going forward we see a shift in consumption behavior and expect e-commerce to drive a large chunk of the business. Therefore, in our attempt to become a future ready organisation, softlinegirl.com will play a major role. I am confident that our sustained focus on product and e-commerce will help us achieve our business goals in the coming years,” Agarwal added. (RKS)
 

Fibre2Fashion News Desk – India


Must ReadView All

Pic: ADB

Textiles | On 22nd Sep 2021

ADB trims developing Asia 2021 growth outlook to 7.1%

The Asian Development Bank (ADB) lowered its 2021 economic growth...

Pic: Shutterstock

Textiles | On 22nd Sep 2021

Mexican cotton outlook seems promising in MY 2021-22: TexPro

Mexican cotton outlook has been improving gradually due to...

Pic: Shutterstock

Apparel/Garments | On 22nd Sep 2021

Bangladesh RMG exporters fear losses due to problems at airport

Apparel exporters in Bangladesh are expecting significant losses for...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search