India : Spencer's Retail unveils own garment brand '2Bme'

[ { "Section": "news", "Text": "REKOOP 2.0 - RECYCLED WITH CERTAINTY | Sustainable | Traceable | Innovative", "LandingURL": "https://adsclick.fibre2fashion.com/app/clk/?q=07lrR3Iex48lWl+gszBH7x8K0JeON8Mq1Oc4w3Yu+G832e0CSDUiL8CDz6aNI3ifI7B86PwTSXvE9Lzil4Eg0VwhO5SFrCt7r+/LpDMPLK5+r0VuY6SBkHaI4ika8MoI7zfxNzLEhEjvGqBkX9ffWFo6f+gi0q08vNO6CbqB4eN34GRGtQzxSRVBRaHC4CwNFQoXoX0GDUx7iPrPJhndOKB8rexSHwsoSVDVe7E/NBBYAMbj75+dFmYiA6DH1TKw1b9HwZ3JXV8b6A8RVlXqytYOqXTJHK1s7D47gdDPStWPX+DMaJpjOdFu3cq4SBiShFTOfOH9QI/cZKrSkyHQtIuJsLnd1ObioxRlGDhodDyIgNc3ReoOPHAjLRPOD6pyJmwdaHwCWg4=", "Order": "1", "Type": null, "ImpressionURL": "https://adsclick.fibre2fashion.com/app/imp/?q=07lrR3Iex48lWl+gszBH7x8K0JeON8Mq1Oc4w3Yu+G832e0CSDUiL8CDz6aNI3ifI7B86PwTSXvE9Lzil4Eg0VwhO5SFrCt7r+/LpDMPLK5+r0VuY6SBkHaI4ika8MoI7zfxNzLEhEjvGqBkX9ffWFo6f+gi0q08vNO6CbqB4eN34GRGtQzxSRVBRaHC4CwNFQoXoX0GDUx7iPrPJhndOKB8rexSHwsoSVDVe7E/NBBYAMbj75+dFmYiA6DH1TKw1b9HwZ3JXV8b6A8RVlXqytYOqXTJHK1s7D47gdDPStWPX+DMaJpjOdFu3cq4SBiShFTOfOH9QI/cZKrSkyHQtIuJsLnd1ObioxRlGDhodDyIgNc3ReoOPHAjLRPOD6pyJmwdaHwCWg4=" }, { "Section": "news", "Text": "Sustainability goes CIRCULAR | Be a part of our Initiative | Know More", "LandingURL": "https://adsclick.fibre2fashion.com/app/clk/?q=07lrR3Iex48lWl+gszBH7x8K0JeON8MqFG1JK+7DlGeFWtEiUV5qh5vokXqpu0uPvPpxWAb0jutY7a+4wESKGh6j0Z0wx9Q8SC/hYYdPstaqg50huZQ1W3URAZhdIsFc8C0Cpnz5gCGp3Nfn0KEWpmHWivXVakVJyENF/ssjHyUYA3PApZTXUrVgSwRdh54r6+iXKMvJioLg8//Pmt8uqOhk0Id2cDXDqK8j3jtn1Lt/FDzABvfZYkZcvs+Fp9grgexBA1z18bWdH8BZ6Sr3gCFLCihDdetzvikgWlqCMoDZ/c7cRNEBkNgxGXN+GY9lvqwzNd1cfpr1p51X4XJDTStIiHxgCwtTrvQSskkHAy/xsMXop9Y3104wFlSwhSgELpJTG5LrSITjd31v9jvPZEJNdWpwsXBwCEqzIfH7tsfG0sdjH7dCtbs/qD2jSrTYQ74NgXLmQsptK/+FWtTcHte4bIoE4fzsZUIUaqcCvaY=", "Order": "1", "Type": null, "ImpressionURL": "https://adsclick.fibre2fashion.com/app/imp/?q=07lrR3Iex48lWl+gszBH7x8K0JeON8MqFG1JK+7DlGeFWtEiUV5qh5vokXqpu0uPvPpxWAb0jutY7a+4wESKGh6j0Z0wx9Q8SC/hYYdPstaqg50huZQ1W3URAZhdIsFc8C0Cpnz5gCGp3Nfn0KEWpmHWivXVakVJyENF/ssjHyUYA3PApZTXUrVgSwRdh54r6+iXKMvJioLg8//Pmt8uqOhk0Id2cDXDqK8j3jtn1Lt/FDzABvfZYkZcvs+Fp9grgexBA1z18bWdH8BZ6Sr3gCFLCihDdetzvikgWlqCMoDZ/c7cRNEBkNgxGXN+GY9lvqwzNd1cfpr1p51X4XJDTStIiHxgCwtTrvQSskkHAy/xsMXop9Y3104wFlSwhSgELpJTG5LrSITjd31v9jvPZEJNdWpwsXBwCEqzIfH7tsfG0sdjH7dCtbs/qD2jSrTYQ74NgXLmQsptK/+FWtTcHte4bIoE4fzsZUIUaqcCvaY=" } ]

InquiryNow

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Name

Company

Phone Number

Country

Comments

Advanced Search

Home / Knowledge / News / Apparel/Garments / Spencer's Retail unveils own garment brand '2Bme'

Spencer's Retail unveils own garment brand '2Bme'

17
Feb '17

Courtesy: Spencer Retail

Spencer’s Retail, a RP-Sanjiv Goenka group owned retailer, has launched its own apparel brand ‘2Bme’, catering to men, women and children. 2Bme has replaced Spencer’s private label, Island Monks and other garment brands, and will be the only available fashion brand that Spencer Retail will stock in its stores and will also follow a shop in shop format.

In the initial stages, 2Bme will be launched across around 37 hypermarket formats of the retailer and is expected to generate revenue of Rs 300 over the next three to four years.

“The focus on readymade garments, a high margin business is expected to help expand Spencer’s top-line and margins,” Goenka said at the launch of the brand.

Currently, Spencer’s draws 4 per cent of revenues from the fashion category, which will see the revenue share rise to 5 per cent within a year.

According to Goenka, depending on the traction of the brand, they may also spin-off 2Bme into a separate division, and will be sold outside of Spencer’s Retail stores in the near future. (AR)

Fibre2Fashion News Desk – India

More Apparel/Garments News - India...