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SpiceStyle e-retail venture to focus on luxury & quality
Jun '17
Rohit Bal black & pink silk bird print scarf; Courtesy: SpiceJet
Rohit Bal black & pink silk bird print scarf; Courtesy: SpiceJet
SpiceJet, the country’s favourite low-cost carrier has launched its new retail venture, SpiceStyle, an exciting retail venture for the Indian market, which promises to change the way people will shop for quality products at competitive prices. SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, was initially conceived as an in-flight only service.

Providing shopping convenience, the SpiceStyle products are available pan-India through online and offline channels. Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike, said the company in a press release.

In a new initiative, SpiceStyle has joined hands with Amazon India to launch an all new brand store on the latter's e-commerce platform. The strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25 per cent.

With this partnership, SpiceStyle is all set to enhance its customer reach and engage a wider audience among active online shoppers. The brand association will now enable customers to freely shop for specially curated, best quality products. SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon.

"I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenue. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights," said Ajay Singh – CMD, SpiceJet.

Sourced with intensive research and meticulous techniques, the brands offer a calibrated mix of value and mid segment pricing. The airline’s shopping endeavor offers a huge assortment of products including an exclusive brand line – Rohit Bal series.

The new venture will boost SpiceJet's ancillary revenue income which has grown from 6 per cent to around 17 per cent in the last two years. (KD)

Fibre2Fashion News Desk – India

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