Home / Knowledge / News / Apparel/Garments / Sportswear brand Fila strengthens omni-channel presence

Sportswear brand Fila strengthens omni-channel presence

15
Feb '19
Courtesy: Fila
Courtesy: Fila
Cravatex Brands, the licensee of Fila, has partnered with Ace Turtle, Asia’s leading omni-channel platform company, to strengthen Fila's omni-channel strategy as it aims to reach out to more than 100 million online shoppers in India. As part of the new Heritage Store format, Fila has been opening one store a month and expects to keep this going in 2019.

In addition to its core focus footwear segment, the brand also has launched collections for its apparel range in India.

"Over the last few years, Fila as a brand has constantly endeavored in resonating with the demand of millennials seeking for stylish and sophisticated collections in the sportswear segment. While, we have managed to achieve that objective, engaging with our customers across the country consistently through the channel of their preference is something we are currently focusing on. Partnering with leading omnichannel enablers such as Ace Turtle is a step towards that effort to showcase the omnichannel strength of our brand and seamlessly connect with our customers," Rakesh Singh Kathayat, chief operating officer, Cravetex Brands, said.

India’s sportswear market has evolved from a niche segment, which was exclusively aimed at Sportspersons, to a burgeoning consumer sector. The industry has witnessed rapid growth over the past few years, driven by growth in income levels, changing lifestyle and the entry of foreign brands in the recent years. In addition to this, the trend of using sportswear as casual wear has expanded the definition of target consumers for leading brands. Some brands also offer collections to cater to this demand for casual wear.

"By 2020, sportswear segment is expected to grow at an annual growth rate of 12 percent with sales expected to reach $8 billion. Having a well-orchestrated omni-channel strategy will play a critical role in accelerating the growth of leading brands in this segment in India. Over the past few years, Fila has witnessed tremendous response from Indian consumer looking for highly sophisticated and premium sportswear collections. We are delighted to partner with Cravetex, to strengthen Fila’s omnichannel offering and confident that our best in class technology platform will add significant value to Fila’s plan of enabling a seamless online experience for its customers," Nitin Chhabra, CEO, Ace Turtle, said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: Canada Goose

Apparel/Garments | On 19th Apr 2021

Canada Goose commits to transitioning 90% materials to PFMs by 2025

Luxury apparel maker Canada Goose is committed to transitioning 90...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search