Home / Knowledge / News / Apparel/Garments / Sportswear brand Lotto to accelerate presence in India

Sportswear brand Lotto to accelerate presence in India

Mar '19
Pic: Lotto
Pic: Lotto
With the aim towards consolidating its presence in India’s growing athleisure market, global sportswear brand Lotto’s Indian association, SSIPL Lifestyle has partnered with Ace Turtle, Asia’s leading omni-channel platform company. Ace Turtle’s omni-channel technology platform will play a pivotal role in accelerating Lotto’s digital presence in India.

Along with expanding its physical presence in India through exclusive stores, Lotto is aggressively looking to be truly omni-channel by expanding its digital presence. In India, Lotto has an exclusive license agreement with SSIPL, one of the leading companies in the footwear manufacturing and retailing industry. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma and Converse, to name a few.

"The athleisure market is poised to grow 15-20 per cent year on year in India. Seeing the immense scope in the category going ahead, Lotto aims to scale its omni-channel presence to expand its reach to customers who do not have access to our physical stores. Ace Turtle, in the last few years has grown rapidly to become market leader in omni-channel enablement, and we are confident that their technology platform will play a significant role in accelerating our omni-channel strategy," Amit Pahuja, brand head, Lotto, said.

The flourishing online retail market is a catalyst that has been successful in bolstering the growth of sportswear market in India. Ecommerce has especially been instrumental in aiding brands reach smaller cities and towns where they are not physically present of yet.

"With customers increasingly switching between various sales channels (offline and online), it only makes sense for brands to adopt a robust omni-channel strategy. This will go a long way in increasing the reach of the brand and in building a strong customer base. Our omni-channel platform plays a pivotal role in helping brands build a truly omni-channel presence. We are excited to partner with Lotto, who has witnessed tremendous growth over the last few years. Our platform would play a critical role in enabling a unified brand experience for Lotto’s customers across various channels," Nitin Chhabra, CEO, Ace Turtle, said.

Lotto has around 40 stores and plans to add another 60 stores every year. The brand has created a niche in the Indian sportswear market targeting value segment customers. It has grown significantly over the last two or three years at a healthy CAGR of 50 per cent. Over the years, it has invested significantly in strengthening its in-house design capability and operational processes. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Oct 2021

China's coal output rises to meet energy shortfalls amid govt measures

China's coal supply has showed signs of picking up with daily...

Pic: Shutterstock

Textiles | On 22nd Oct 2021

Indonesia, China begin feasibility study on coal-to-methanol unit

Indonesia and China recently signed an MoU to conduct a feasibility...

Pic: Shutterstock/TY Lim

Fashion | On 22nd Oct 2021

Balenciaga ranked hottest brand in The Lyst Index Q3 2021

Paris-based luxury fashion house Balenciaga was ranked the hottest...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Led by MMF, Indian apparel exports likely to double in next 3 years

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by <b>Aprajita Toor</b> were born out of a deep desire to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search