Steve Madden acquires women's apparel company BB Dakota

"We are pleased to complete the acquisition of BB Dakota, an apparel company known for its consistently on-trend designs. With its laser focus on product and strong track record of execution, we believe BB Dakota is a great fit for Steve Madden and provides the ideal platform to expand our brands in the apparel category," said Edward Rosenfeld, chairman and chief executive officer of Steve Madden at a press release by the company.

"Steve Madden and BB Dakota have a unique synergy in that they are both product driven companies whose brands have maintained a long-standing appeal with the consumer due to superior product and accessible pricing. We are tremendously excited by this dynamic partnership that will serve to jump start the Steve Madden apparel segment of this strong company and we plan to take full advantage of this opportunity for growth," said Gloria Brandes, founder and CEO of BB Dakota.

"BB Dakota is so in tune with the Steve Madden girl. I always thought it would be great to combine forces, and now that dream has come true. It’s a perfect match," said Steve Madden, founder, creative and design chief of Steve Madden.

Founded in 2005 by Gloria Brandes, BB Dakota products are distributed to wholesale customers, including better department stores, e-commerce retailers and specialty boutiques, as well as on BB Dakota's website. The company had had net sales in the 12 months ending June 30, 2019 of approximately $43 million. (PC)

Fibre2Fashion News Desk – India