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Stylitics's solution led to look-based content

22
Dec '18
Courtesy: Stylitics
Courtesy: Stylitics
Stylitics’s innovative, streamlined, and affordable solution for retailers to deliver visually inspiring content while personalising the digital shopping experience has led to industry-wide adoption of look-based content and experiences. On average, brands using outfit recommendations from Stylitics experience a 21 per cent increase in average order value.

Stylitics’ AI-powered visual merchandising platform reaches more than 35 million consumers per month with intelligent style advice through integrations into retailer sites, apps, ads, social media, and emails. Brands using outfit recommendations from Stylitics experience a 21 per cent increase in average order value totaling more than $100 million in increased revenue.

“Shoppers increasingly interact with the digital version of a product first, so it is essential for retailers to provide high-quality content alongside every product to inspire and educate that customer,” says Rohan Deuskar, founder and CEO of Stylitics. “Stylitics helps retailers offer elevated, visual, and shoppable content such as outfit or gifting ideas for every product, without needing additional photography, product attribution, or staff resources.”

Stylitics introduced an enterprise-class expansion of its platform that scales to meet the high-volume content creation needs of large fashion retailers and brands. Extending the use of outfitting and style content, Stylitics launched an API for use in post-purchase and retention email campaigns.

Stylitics saw a rapid 300 per cent growth in revenue and customer adoption, signing more than 30 new top-tier apparel, accessories, and sportswear brands including Chico’s, Dia, Rent The Runway, The Tie Bar, The Tot, Under Armour and White House Black Market. Brands using Stylitics experience an average 1.8x increase in conversion rates and a 23 per cent increase in units per transaction. (SV)

Fibre2Fashion News Desk – India


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