India : Suditi Industries, Anushka Sharma in JV for womenswear

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Suditi Industries, Anushka Sharma in JV for womenswear

14
Sep '17

India-based textile company Suditi Industries has entered in a joint venture (JV) with Bollywood celebrity Anushka Sharma to launch a western fashion brand for women. The new collection is slated to be in the market by October this year. The collection will have branded clothes for girls and young women in the age group of 18 years onwards.

"We understand our audience, their aspirations and their style language. This combined with Anushka’s evident popularity and entrepreneurial spirit makes her the perfect partner for our foray into the womens wear line. We believe this is a natural progression to our existing product lines, Riot and IndianInk. We truly believe that Anushka’s classic style philosophy is the embodiment of our vision," said Pawan Agarwal, chairman & managing director, Suditi Industries said.

"Being an entrepreneur with her own production house Clean Slate Films, Anushka wanted to extend her entrepreneurial ability to a sphere that is close to her heart. Her foray into the business of fashion is with the launch of womenswear brand. She is happy to partner with Suditi Industries, an established fashion house running successful brands," said the official spokesperson of Anushka Sharma.

In 2015, Suditi Industries announced the acquisition of licensing rights for FCBarcelona and ManCity. It joined hands with famed cricketer Yuvraj Singh in May 2016 to launch a clothing line under YouWeCan. This announcement is a step in the direction of strengthening the company's market leadership with world-class styles and products at competitive prices. (RR)

Fibre2Fashion News Desk – India

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