Unless the current trend of the Pulse Score improves, fashion will continue to be a net contributor to climate change, increasing the risk that the Paris Agreement's objective of keeping global warming below 1.5 degrees celsius during the remainder of this century will not be achieved.
The update by Global Fashion Agenda (GFA) with Boston Consulting Group (BCG) and Sustainable Apparel Coalition (SAC) has stated that Pulse Score has increased by four points in 2019, from 38 to 42 (out of 100). In 2018, it increased by six points, so the speed of measurable progress in the past year has decreased by a third.
"These latest findings emphasise the dire need for the whole industry to join the race and accelerate change now. Scaling existing solutions will depend on leadership from brands. However, some transformational changes will take cooperation among policy makers and stakeholders across the entire value chain," Morten Lehmann, chief sustainability officer at Global Fashion Agenda, said.
The improvement was due mainly to rapid progress among brands that are in the early stages of their sustainability journey and have put in place foundational measures in strategy, governance and target setting. Meanwhile, progress, as reflected in the Pulse Score, has slowed among larger companies that must figure out how to scale disruptive business models and harness innovative technologies. However, some larger companies have implemented promising sustainable practices that the Pulse Score does not currently measure, so their impact is not included in the score.
"It is very encouraging to finally see changing momentum in consumer sentiment. Our representative consumer research shows sustainability is shifting from a secondary consideration to a primary decision driver. Over a third of surveyed consumers have already actively switched from their preferred brand to another because it credibly stands for positive environmental and/or social practices," Sebastian Boger, a partner at BCG, explained.
Awareness of environmental and social practices is growing among consumers. This year's update features a detailed consumer insights survey drawn from an extensive representative consumer survey in five countries. More than a third of surveyed consumers reported they have switched from their preferred brand to another for reasons related to responsible practices. However, the 2019 data revealed that sustainability is still far from being a key consideration in purchasing decisions. Therefore, it is up to fashion leaders to drive large-scale impact and influence consumer perceptions.
"To achieve the transformational change required, we must collaborate and make meaningful commitments to end our industry's damaging practices. We need to scale our efforts to assess impacts through a common framework and increase improvements in sustainability performance globally," Amina Razvi, interim executive director at SAC, said. (RR)
Fibre2Fashion News Desk – India
| On 22nd Jan 2022
Bangladesh and Germany have signed an agreement to support five...
The recently effective UK-Vietnam FTA has led to positive outcomes,...
The Council for the Development of Cambodia has approved 10 projects...
Donating 20,000 N95 masks to hospitals & NGOs
Led by MMF, Indian apparel exports likely to double in next 3 years
Global supply chain collapsed during the pandemic
Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...
Established in 1963, the Clothing Manufacturers Association of India, or...
Established in 2018, Forsarees is a socially driven business enterprise,...
Glatfelter is a leading global supplier of engineered materials. <b>Silke...
Thomas Ong P S
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
Dr. Sean Blamires
Evolution and Ecology Research Centre
Using spider silk for clothing may not seem to be an attractive...
Ramya Rao & Kavea R Chavali
<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...
Label Gaurang Shah
Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...
Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.