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Sweden's Polygiene & Brazil's KVRA launch odour-free jiu-jitsu uniform

19
May '21
Pic: Cision
Pic: Cision
Sweden-based Polygiene, the leader in branded stays fresh technologies, has partnered with Brazilian brand KVRA, to become the first company in the world to offer jiu-jitsu gis treated with Polygiene Stays Fresh technology. Polygiene treats clothes, accessories, home products, and textiles to help stay fresh and let clothes and products live longer.

The gi, also known as a kimono, is the traditional uniform for jiu-jitsu, a popular martial art in many countries, including Brazil. It is made from a thick fabric, and the wearer tends to sweat heavily when performing. A typical gi can take as long as two days to dry after being in the laundry, leading many users to purchase two or three so they can be wearing one while the other is being washed and dried. Thanks to Polygiene technology, all this can change, and athletes will be able to use the same gi multiple times, meaning they only need to invest in one and can therefore upgrade to a more premium garment, according to a press release by Polygiene.

Polygiene Stays Fresh technology provides odour control by inhibiting the growth of odour-causing bacteria and stops the odour at the source, for the life of the garment. It, therefore, reduces the number of times a product needs to be washed, saving energy, time, and money, according to Polygiene.

KVRA, the market leader in the jiu-jitsu and MMA arena, have launched a focused collection called Ashes Of Creation with Polygiene. This is a pilot project and can lead to high annual orders, as well as the potential use of the technology in its other collections of clothes for mixed martial arts (MMA) and CrossFit. A number of jiu-jitsu athletes have tested the new gis and were highly impressed with the impact of Polygiene technology on the garment, Polygiene said.

“We love to offer unique experiences, so being the first brand to develop the first gi with Polygiene Stays Fresh technology in the whole world will be one of the best experiences for our customers. They can now use the same gi more than once. This will add value to our products, bring new opportunities and help the environment. Once we are bringing a fresh type of gi, which doesn’t need laundering after every use, it means we are being responsible with our planet and looking for new ways to help our customers,” marketing and e-commerce coordinator at KVRA, Alexandre Dini said in a statement.

“Working together with KVRA makes total sense and we are excited to be a part of the movement to extend the life of apparel and enhance the user experience. The combination of KVRA and Polygiene will be a game-changer for those using these gis and we couldn’t be more excited to be part of the first-in-the-world launch of this collection and the opportunity this brings to this sport as well as karate, judo and taekwondo going forward”, Polygiene CEO, Ulrika Björk said.

Fibre2Fashion News Desk (GK)


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