Home / Knowledge / News / Apparel/Garments / Sweden's Polygiene & Brazil's KVRA launch odour-free jiu-jitsu uniform

Sweden's Polygiene & Brazil's KVRA launch odour-free jiu-jitsu uniform

19
May '21
Pic: Cision
Pic: Cision
Sweden-based Polygiene, the leader in branded stays fresh technologies, has partnered with Brazilian brand KVRA, to become the first company in the world to offer jiu-jitsu gis treated with Polygiene Stays Fresh technology. Polygiene treats clothes, accessories, home products, and textiles to help stay fresh and let clothes and products live longer.

The gi, also known as a kimono, is the traditional uniform for jiu-jitsu, a popular martial art in many countries, including Brazil. It is made from a thick fabric, and the wearer tends to sweat heavily when performing. A typical gi can take as long as two days to dry after being in the laundry, leading many users to purchase two or three so they can be wearing one while the other is being washed and dried. Thanks to Polygiene technology, all this can change, and athletes will be able to use the same gi multiple times, meaning they only need to invest in one and can therefore upgrade to a more premium garment, according to a press release by Polygiene.

Polygiene Stays Fresh technology provides odour control by inhibiting the growth of odour-causing bacteria and stops the odour at the source, for the life of the garment. It, therefore, reduces the number of times a product needs to be washed, saving energy, time, and money, according to Polygiene.

KVRA, the market leader in the jiu-jitsu and MMA arena, have launched a focused collection called Ashes Of Creation with Polygiene. This is a pilot project and can lead to high annual orders, as well as the potential use of the technology in its other collections of clothes for mixed martial arts (MMA) and CrossFit. A number of jiu-jitsu athletes have tested the new gis and were highly impressed with the impact of Polygiene technology on the garment, Polygiene said.

“We love to offer unique experiences, so being the first brand to develop the first gi with Polygiene Stays Fresh technology in the whole world will be one of the best experiences for our customers. They can now use the same gi more than once. This will add value to our products, bring new opportunities and help the environment. Once we are bringing a fresh type of gi, which doesn’t need laundering after every use, it means we are being responsible with our planet and looking for new ways to help our customers,” marketing and e-commerce coordinator at KVRA, Alexandre Dini said in a statement.

“Working together with KVRA makes total sense and we are excited to be a part of the movement to extend the life of apparel and enhance the user experience. The combination of KVRA and Polygiene will be a game-changer for those using these gis and we couldn’t be more excited to be part of the first-in-the-world launch of this collection and the opportunity this brings to this sport as well as karate, judo and taekwondo going forward”, Polygiene CEO, Ulrika Björk said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

Pic: Sergejsbelovs | Dreamstime.com

Apparel/Garments | On 4th Dec 2021

USTR, AAFA to promote greater near-shoring of apparel production

The office of the United States Trade Representative (USTR) has...

Pic: Yilmaz Savas Kandag | Dreamstime.com

Textiles | On 4th Dec 2021

Top priority is to eliminate CAD & foreign debt: Turkey’s new FM

Turkey wants to boost investments, production and exports, and its...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search