Tailored Brands hires new brand president, Men's Wearhouse

03 Oct '18

3 min read

Carrie Ask/Courtesy: Tailored Brands

Tailored Brands has announced the appointment of Carrie Ask as brand president, Men’s Wearhouse and Moores. Ask will report directly to Tailored Brands’ executive chairman and will oversee the combined $2 billion omni-channel business that includes nearly 900 stores across the US and Canada and sees roughly 40 million annual ecommerce visits.

“Ask has a strong track record of delivering consistent sales growth across multiple retail categories and channels. Behind Ask’s success is her passion for the customer and her ability to develop innovative solutions to adapt to today’s rapidly evolving retail landscape. We look forward to leveraging Carrie’s deep retail experience with global lifestyle and big box brands to lead Men’s Wearhouse and Moores to new heights,” executive chairman of the company Dinesh Lathi said in a media statement.

“Men’s Wearhouse and Moores represent market leading brands known for delivering personalised service that help men feel confident and love the way they look. I am passionate about overseeing the customer experience from end-to-end as brand president of Men’s Wearhouse and Moores, and working with the teams to attract new customers, increase our market share and accelerate profitable growth,” Ask said.

Ask joins Tailored Brands from Levi Strauss & Company, where she was executive vice president and president, global retail. At Levi Strauss, Ask oversaw more than 2,900 retail stores in 30 countries and partnered with the global ecommerce team to define and deliver a seamless direct-to-consumer experience. Previously, she was vice president and general manager for Nike stores North America at Nike. Ask also served in executive leadership roles at Petco, Target and BC Natural Foods. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. She transitioned into retail by earning a MBA degree from Northwestern University, Kellogg Graduate School of Management, and joining McKinsey & Company, where she served in the retail practice and was designated as an associate principal.

Scott Norris will step into the position of chief merchandising officer for Men’s Wearhouse and Moores. Norris has been with the company since 1995 in progressive merchandising roles before becoming brand president of Men’s Wearhouse and Moores in 2014.

“I look forward to partnering with Scott and benefitting from his strong merchandising expertise and deep knowledge of the customer as we build on the momentum in the Men’s Wearhouse and Moores businesses created by personalised custom suiting and trend-right product assortments that our customers demand,” Ask said. (GK)

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