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Tata Cliq launches luxury app & revamps website
22
Dec '17
Courtesy: Tata Cliq Luxury
Courtesy: Tata Cliq Luxury
In a bid to improve the shopping experience of its customers, Tata Cliq, the Tata group’s multi-brand e-commerce platform, has announced the launch of Tata Cliq luxury application and has also revamped its website. Curated especially for the discerning luxury customers, this will enable them to fully experience the brands and its renowned legacy.

Delivering on the proposition of being a brand-forward destination, Tata Cliq Luxury plans to further strengthen its portfolio by including aspirational brands such as Diesel, BCBGMAXAZRIA, Juicy Couture, Scotch & Soda etc. Each of these brands will provide a distinct and an unparalleled experience to the discerning luxury consumer. In the coming months, Tata Cliq Luxury plans to add multiple categories and product lines, becoming the one-stop destination for everything luxury.     

"The demand for luxury brands is steadily growing across the country with non-metros playing a major role. However, limited number of stores in most cities has led to an increase in the unmet demand for these brands," said Vikas Purohit, chief operating officer, Tata Cliq.

"Through Tata Cliq Luxury’s app and website, we are planning to resolve this gap by offering premium luxury and bridge-to-luxury fashion brands with the click of a button. Tier II cities form a very big part of our customer base as over 30 per cent of our customers are from smaller towns and cities. Since the launch of the Tata Cliq Luxury business, we have witnessed a consistent growth with one out of three customers being repeat buyers. We foresee a steady demand for our premium offerings and hope to deliver a differentiated experience to our customers," Purohit added. (RR)

Fibre2Fashion News Desk – India


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