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Tego plans to expand product range in 2018-19
18
Jul '18
Courtesy: Tego
Courtesy: Tego
Tego, a company that creates premium athletic gear for modern everyday athlete, will be expanding its product range considerably in 2018-19. It will typically have two seasons with a very tight collection of its core product range of high quality staples (tops, bottoms and accessories) in addition to two or three new categories every season.

The company is currently focusing on maintaining the material integrity of its range, said Krishna Chandak, co-founder of Tego, in an interview with Fibre2Fashion.

Tego began its journey in 2016 through multi-brand sports door at Planet Sports (Future) and SportXS, when it only had the Tegofit Sports towel and the Tego SweatCharged t-shirt. This gave it a presence in about 40 premium mall locations across India.

In 2017, Tego added distributors for south, north (ex Delhi), east and north-east regions. This has given it placement in 80 top sport doors across India. It also has presence in multi-brand retail chains like Total Sports in Mumbai, Champs Sports in Goa and Champions Sports in Pune.

“We have undertaken institutional sales like 20,000 towels for Tata Mumbai marathon Procam and tennis towels for Tata Maharashtra Open organised by the Maharashtra State Lawn Tennis Association. We are currently working on a huge opportunity with a major FMCG brand to use our SweatCharged t-shirt for their year-long fitness-based campaign. Their campaign slogan will emerge through sweat on the t-shirt fabric,” said Chandak.

The company has approximately 30,000 customers across all channels with an average selling price of ₹1,000, co-founder Ashish Naik told F2F.

Tego’s focus in 2018 is to build its direct-to-consumer channel. It is working aggressively to build its content engine to create a more engaging customer experience. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


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