Home / Knowledge / News / Apparel/Garments / Tego plans to expand product range in 2018-19
Tego plans to expand product range in 2018-19
Jul '18
Courtesy: Tego
Courtesy: Tego
Tego, a company that creates premium athletic gear for modern everyday athlete, will be expanding its product range considerably in 2018-19. It will typically have two seasons with a very tight collection of its core product range of high quality staples (tops, bottoms and accessories) in addition to two or three new categories every season.

The company is currently focusing on maintaining the material integrity of its range, said Krishna Chandak, co-founder of Tego, in an interview with Fibre2Fashion.

Tego began its journey in 2016 through multi-brand sports door at Planet Sports (Future) and SportXS, when it only had the Tegofit Sports towel and the Tego SweatCharged t-shirt. This gave it a presence in about 40 premium mall locations across India.

In 2017, Tego added distributors for south, north (ex Delhi), east and north-east regions. This has given it placement in 80 top sport doors across India. It also has presence in multi-brand retail chains like Total Sports in Mumbai, Champs Sports in Goa and Champions Sports in Pune.

“We have undertaken institutional sales like 20,000 towels for Tata Mumbai marathon Procam and tennis towels for Tata Maharashtra Open organised by the Maharashtra State Lawn Tennis Association. We are currently working on a huge opportunity with a major FMCG brand to use our SweatCharged t-shirt for their year-long fitness-based campaign. Their campaign slogan will emerge through sweat on the t-shirt fabric,” said Chandak.

The company has approximately 30,000 customers across all channels with an average selling price of ₹1,000, co-founder Ashish Naik told F2F.

Tego’s focus in 2018 is to build its direct-to-consumer channel. It is working aggressively to build its content engine to create a more engaging customer experience. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 13th Jul 2020

Egypt signs agreement for new spinning factory in Mahalla

The Holding Company for Cotton, Spinning, Weaving and Clothes in...

Pic: Shutterstock

Retail | On 13th Jul 2020

Primark, John Lewis reject govt call on furloughed staff

Primark has rejected the UK government's call to employing back...

Pic: Edcon.co.za

Retail | On 13th Jul 2020

TFG offers to acquire selected Jet stores and assets

TFG, one of the foremost independent chain-store groups in South...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Francesca Polato,

Francesca Polato

Berto Industria Tessile was founded in Bovolenta, a small town in the...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search