Home / Knowledge / News / Apparel/Garments / Tego plans to expand product range in 2018-19
Tego plans to expand product range in 2018-19
Jul '18
Courtesy: Tego
Courtesy: Tego
Tego, a company that creates premium athletic gear for modern everyday athlete, will be expanding its product range considerably in 2018-19. It will typically have two seasons with a very tight collection of its core product range of high quality staples (tops, bottoms and accessories) in addition to two or three new categories every season.

The company is currently focusing on maintaining the material integrity of its range, said Krishna Chandak, co-founder of Tego, in an interview with Fibre2Fashion.

Tego began its journey in 2016 through multi-brand sports door at Planet Sports (Future) and SportXS, when it only had the Tegofit Sports towel and the Tego SweatCharged t-shirt. This gave it a presence in about 40 premium mall locations across India.

In 2017, Tego added distributors for south, north (ex Delhi), east and north-east regions. This has given it placement in 80 top sport doors across India. It also has presence in multi-brand retail chains like Total Sports in Mumbai, Champs Sports in Goa and Champions Sports in Pune.

“We have undertaken institutional sales like 20,000 towels for Tata Mumbai marathon Procam and tennis towels for Tata Maharashtra Open organised by the Maharashtra State Lawn Tennis Association. We are currently working on a huge opportunity with a major FMCG brand to use our SweatCharged t-shirt for their year-long fitness-based campaign. Their campaign slogan will emerge through sweat on the t-shirt fabric,” said Chandak.

The company has approximately 30,000 customers across all channels with an average selling price of ₹1,000, co-founder Ashish Naik told F2F.

Tego’s focus in 2018 is to build its direct-to-consumer channel. It is working aggressively to build its content engine to create a more engaging customer experience. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 14th Nov 2018

Vietnam ratifies trans-Pacific trade pact CPTPP

Vietnam’s 14th National Assembly recently adopted a resolution...

Courtesy: EU Chamber of Commerce

Textiles | On 14th Nov 2018

PRC promises unrealised: EU Chamber of Commerce in China

The European Union (EU) Chamber of Commerce in China has said the...

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Apparel/Garments | On 14th Nov 2018

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Zimbabwe’s apparel company Archer Clothing is witnessing fears of...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search