Muscle Flex Inc. announced that it will be releasing simultaneously the Beagle StepFit and the BUDDY Tablet Caddy along with the national release of the Muscle Flex VATA Brasil Sports and Active Wear Collection.
Following the successful initial test of the Beagle StepFit, Muscle Flex is going to release the Beagle and the BUDDY nationally in January 2010. The strategy is to run both commercials on cable stations simultaneously to reinforce each other and maximize the up-sell components of each product.
Additionally, Muscle Flex will be officially launching its Muscle Flex VATA Brasil Sports and Active Wear Collection nationally through an aggressive national online marketing campaign which will be followed by a 60 and 120 second national commercial and eventually a 30 minute television program. Investors can visit the Muscle Flex VATA website at www.MuscleFlexVATA.com for product details.
Details of the marketing campaigns for each product shall be released shortly as final preparations are completed. Website and marketing refinements will be implemented as a result of 'intelligence' garnered from the initial national test of the Beagle StepFit.
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