Bharat Tex 2026
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Prime Content | 
The new sourcing dilemma for American brands

28 Jul '25
3 min read
The new sourcing dilemma for American brands
The new sourcing dilemma for American brands

Insights

  • Record second quarter for Levi Strauss spurs optimism.
  • Denim leader raises its **** revenue expectations, despite new tariffs.
  • Diversification strategies see business with China greatly diminished.
  • With rising duties, brands face cost hikes, supply chain shifts, or passing prices onto consumers.
  • US apparel imports from China hit a **-year low in May 2025.

Levi Strauss—perhaps the most symbolically American of all brands with a rich ***-year heritage—perfectly illustrates the dilemma such brands now face.

The San Francisco-headquartered denim jeans manufacturer has just posted sales of $*,*** million for its financial quarter to June *, up nine per cent on the first quarter of **** and its **th consecutive quarter of growth.

PRIME
Unlimited Access to
F2F Prime Content
As a first-time user, you can access
One Prime Content for FREE
Already a subscriber? Sign in to access PRIME
Learn more about Prime Content

Recommended News

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
Advanced Search