Home / Knowledge / News / Apparel/Garments / ThredUP launches fashion footprint calculator

ThredUP launches fashion footprint calculator

25
Jan '20
Pic: ThredUP
Pic: ThredUP
ThredUP has created thredUP’s Fashion Footprint Calculator partnership with independent environmental research firm Green Story. It’s a tool to quickly determine one’s carbon footprint associated with clothing purchase, care, and disposal habits, and to find out how small actions like shopping secondhand or air drying clothes can reduce this footprint.

While most people want to shop more sustainably in 2020, they have no idea how to reduce their fashion footprint. The tool has been created keeping this in mind.

The calculator makes calculations on the basis of a fashion footprint quiz.

“While it’s universally known that fashion pollution is a problem, we were surprised to find that most consumers don’t think their individual clothing choices matter. The reality is, to change course, both brands and consumers need to take action and make positive changes,” said Erin Wallace, VP of Integrated Marketing at ThredUP. “We know most consumers want to do better, but aren’t sure how. ThredUP’s Fashion Footprint Calculator aims to show how each one of us can play a role in reducing the carbon footprint of our individual closets to collectively create a more sustainable fashion future. The more we understand the impact of our fashion choices, the easier it is to make smart decisions.”

ThredUP’s Fashion Footprint Calculator aims to educate consumers about the carbon impact of their clothing habits, and how they can do better. It involves a series of questions about how one buys, wears and cares for their clothes.

It reveals the total carbon one’s closet generates annually, along with how one compares to the average consumer. It also shows the top nine ways to reduce footprint, along with an Eco-Directory highlighting sustainable brands. One’s score unlocks discounts from Rent the Runway and Christy Dawn.

Fibre2Fashion News Desk (SV)


Must ReadView All

Pic: Shutterstock

Textiles | On 16th Jan 2021

Pak FCCI signs MoU to tap North American markets

The Faisalabad Chamber of Commerce & Industry (FCCI) recently signed...

Pic: Shutterstock

Textiles | On 16th Jan 2021

PRC increases Australian wool import quota

Australia's department of foreign affairs and trade has confirmed...

Pic: Edinburgh Woollen Mill

Retail | On 16th Jan 2021

Edinburgh Woollen Mill saved in deal, 1500 jobs protected

A deal recently saved collapsed UK retail company Edinburgh Woollen...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Anurag Mohota,

Anurag Mohota

Located in the heart of cotton growing belt of India, Gimatex is a...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search