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ThredUP launches fashion footprint calculator

25
Jan '20

Pic: ThredUP

ThredUP has created thredUP’s Fashion Footprint Calculator partnership with independent environmental research firm Green Story. It’s a tool to quickly determine one’s carbon footprint associated with clothing purchase, care, and disposal habits, and to find out how small actions like shopping secondhand or air drying clothes can reduce this footprint.

While most people want to shop more sustainably in 2020, they have no idea how to reduce their fashion footprint. The tool has been created keeping this in mind.

The calculator makes calculations on the basis of a fashion footprint quiz.

“While it’s universally known that fashion pollution is a problem, we were surprised to find that most consumers don’t think their individual clothing choices matter. The reality is, to change course, both brands and consumers need to take action and make positive changes,” said Erin Wallace, VP of Integrated Marketing at ThredUP. “We know most consumers want to do better, but aren’t sure how. ThredUP’s Fashion Footprint Calculator aims to show how each one of us can play a role in reducing the carbon footprint of our individual closets to collectively create a more sustainable fashion future. The more we understand the impact of our fashion choices, the easier it is to make smart decisions.”

ThredUP’s Fashion Footprint Calculator aims to educate consumers about the carbon impact of their clothing habits, and how they can do better. It involves a series of questions about how one buys, wears and cares for their clothes.

It reveals the total carbon one’s closet generates annually, along with how one compares to the average consumer. It also shows the top nine ways to reduce footprint, along with an Eco-Directory highlighting sustainable brands. One’s score unlocks discounts from Rent the Runway and Christy Dawn.

Fibre2Fashion News Desk (SV)

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