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Thursday Boot unveils footwear from single farm

18
Nov '19
Pic: Business Wire/White Oak Pastures
Pic: Business Wire/White Oak Pastures
Thursday Boot Co, the online leader in high-quality footwear, has unveiled the world’s first footwear line using leather uppers sourced exclusively from a single farm, bringing a new standard in transparency, traceability, and sustainability to footwear manufacturing. The farm-to-boot nature of the programme highlights more conscientious consumption.

Connor Wilson, co-founder at Thursday, outlined the Single Herd project as the culmination of a two-year search for higher-quality leathers. “At Thursday, we want to constantly raise the bar for product quality and ethical manufacturing. With the Single Herd project, customers now have perfect visibility into where this leather comes from and how these animals were raised. We already source nearly all our hides in the US, and this is another step forward for the American footwear industry.”

Every pair of the Single Herd Indigo Vanguard is made in the US. Cattle hides are sourced entirely from open range grass fed cattle raised at White Oak Pastures in Bluffton, GA. White Oak is a recognised leader in regenerative farming, capturing 3.5 pounds of carbon for every 1 pound of beef raised.

These hides are tanned into an exclusive leather - Indigo Chromexcel - by Horween Leather Company in Chicago. Horween has been in continuous operation since 1905 and works with environmental authorities to meet and exceed local benchmarks.

This leather is used by skilled bootmakers at a 2nd-generation factory in Arkansas to manufacture the Indigo Vanguard, a Goodyear-welted service boot that is virtually waterproof and completely resoleable for years of wear.

Each pair includes a complimentary gift certificate from Crowd Cow, the leading marketplace for high-quality craft meats, and a distributor of White Oak products.

John Culliton of Horween said, “This is a milestone in our 114-year history. Horween has always prided itself on doing things the right way, which isn’t always the fastest or the cheapest way. When Thursday first proposed sourcing hides exclusively from a single farm, the production challenges were daunting. The end result is a completely unique leather that shows real character.”

The farm-to-boot nature of the Single Herd programme places it within a broader movement toward more conscientious consumption. “Finding partners like these to promote high animal welfare, land regeneration, and the revivals of rural communities provides customers a choice. Now, more than ever, shoppers can choose how they want the world to be - full of broken, degraded cycles or full of cycles that repeat and feed one another in symbiosis,” highlighted Jenni Harris of White Oak.

“Crowd Cow is excited about the Single Herd project’s unique transparency, craftsmanship, and zero waste. Produced with hides from White Oak Pastures in Georgia, each pair minimises waste, utilising beyond nose to tail,” explained Joe Heitzeberg, co-founder and CEO of Crowd Cow.

Fibre2Fashion News Desk (SV)


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