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Timberland, Community Recycling help consumers recycle

04
Oct '18
Courtesy: Timberland
Courtesy: Timberland
Timberland, in partnership with socially-conscious recycling company Community Recycling, has devised an easy way for consumers to recycle their gently used clothing, footwear, and accessories from any brand, creating environmental and social value. Timberland designs, manufactures and markets footwear, apparel and accessories for the outdoor lifestyle.

According to Timberland’s spring Wardrobe Values survey, nearly three-fifths (58 per cent) of Americans clean out their closets at least once a season to make room for new clothes; however, only 28 per cent recycle their old clothes. One-in-four Americans (24 per cent) simply throw them away, discarding some 81 pounds of clothing and related items each year – which accounts for 26 billion pounds annually– to ultimately end up in landfills.

Beginning this week, consumers can easily recycle their gently used footwear, apparel and accessories through Community Recyling, either online or at one of 65 Timberland stores across the US. Online shoppers simply pack up items they wish to donate in a box or bag, print a free shipping label, and post their packaged recyclables at a local UPS drop-off location. Or, they can visit a Timberland store and drop off their gently used items in a shipping box sleeve. In addition to doing good, participants receive 10 per cent off their next Timberland purchase.

After being sent to Community Recycling's facilities in Bensalem, Pennsylvania, the gently used items are sorted into two streams – reuse and recycling. Most (roughly 95 per cent) are appropriate for reuse and are distributed to Community Recycling’s network of entrepreneurs either in the US or one of 50 countries around the world, who sell them and create a livelihood for themselves and their families. Items earmarked for recycling (roughly 5 per cent) make their way to vendors who grind them down and reform them into materials that can be used for insulation, carpet padding, industrial rags and more. Whichever stream the items follow, they contribute to helping people, communities and the planet.

“As a company of Earthkeepers, we care about the entire lifecycle of our products – from the materials we use to the people who make them and through to their end of life,” says Jim Pisani, global brand president, Timberland. “This partnership with Community Recycling expands upon the many efforts we have in place to work toward a more circular economy. It also creates environmental, social and economic value for people around the world, which is always a win.”

Since more than 70 per cent of the world depends on second-hand clothing and accessories, recycled items drive social good, and support millions of people in need. Community Recycling’s mission is to highlight the personal experience inherent in recycling clothing, shoes and accessories.

“Our partnership with Timberland promotes reuse, which not only keeps material from the landfills and delivers meaningful environmental benefits, but also delivers a human impact in the process that is powerful and sustainable,” says Ira Baseman, president of Community Recycling. “Reuse connects people, extends the life of our belongings and the purpose they carry and makes recycling personal.” (SV)

Fibre2Fashion News Desk – India


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