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Timberland unveils green targets across product range
28 Apr '16
4 min read
According to the 2015 CRS results, 84 per cent of Timberland footwear included at least one material containing ROR content, up from 72 per cent in 2014.
One million pounds of recycled PET was incorporated into Timberland footwear in 2015 alone – the equivalent of 47 million plastic water bottles. Since 2009, Timberland has given the equivalent of 233 million plastic water bottles new life in its footwear.
Timberland used 834,000 pounds of recycled rubber in its footwear in 2015 – equivalent to the average weight of 10 semi trucks. Since 2009, the brand has produced 25.2 million pairs of footwear made with outsoles containing at least 34 per cent recycled rubber.
Timberland said it faced major challenge in the use of organic cotton in apparel in 2015 which declined slightly, from 19 per cent in 2014 to 18 per cent, primarily due to cost constraints.
The company has set new strategies in place to prioritize the use of more responsibly grown cotton in its apparel, with a goal of 100 per cent of apparel cotton coming from organic, US-origin or Better Cotton Initiative-certified sources by 2020.
Timberland also acknowledged that while it is working hard to be PVC-free across all footwear and apparel, 2015 results came in relatively flat compared to 2014, at 98 per cent.
Timberland continues to work on PVC-free material substitution in its industrial Timberland PRO line, and to review materials and manufacturing equipment updates to enable further PVC reduction in pursuit of being 100 per cent PVC-free by 2020, the release said. (SH)
One million pounds of recycled PET was incorporated into Timberland footwear in 2015 alone – the equivalent of 47 million plastic water bottles. Since 2009, Timberland has given the equivalent of 233 million plastic water bottles new life in its footwear.
Timberland used 834,000 pounds of recycled rubber in its footwear in 2015 – equivalent to the average weight of 10 semi trucks. Since 2009, the brand has produced 25.2 million pairs of footwear made with outsoles containing at least 34 per cent recycled rubber.
Timberland said it faced major challenge in the use of organic cotton in apparel in 2015 which declined slightly, from 19 per cent in 2014 to 18 per cent, primarily due to cost constraints.
The company has set new strategies in place to prioritize the use of more responsibly grown cotton in its apparel, with a goal of 100 per cent of apparel cotton coming from organic, US-origin or Better Cotton Initiative-certified sources by 2020.
Timberland also acknowledged that while it is working hard to be PVC-free across all footwear and apparel, 2015 results came in relatively flat compared to 2014, at 98 per cent.
Timberland continues to work on PVC-free material substitution in its industrial Timberland PRO line, and to review materials and manufacturing equipment updates to enable further PVC reduction in pursuit of being 100 per cent PVC-free by 2020, the release said. (SH)
Fibre2Fashion News Desk – India
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