>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Apparel/Garments / TJ Maxx's brand value reaches $5.6 bn: Brand Finance
TJ Maxx's brand value reaches $5.6 bn: Brand Finance
14
Mar '17
Retail chain TJ Maxx has grown rapidly, with brand value rising 79 per cent to $5.6 billion, according to Brand Finance Retail 50 2017 report. Alibaba's brand value has nearly doubled, making it this year's fastest growing retail brand, Amazon was close to becoming the most valuable brand across all industries with 53 per cent brand value growth.

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world's biggest companies. Brands are first evaluated to determine their power/strength, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, and given a corresponding letter grade up to AAA+. Brand strength is used to determine what proportion of a business's revenue is contributed by the brand, which is projected into perpetuity to determine the brand's value.

TJ Maxx's reputation for exceptional value is key to its success and consumers' affinity for its brand, says the report. However, just as significant is the fact that it is a gateway to the world's most powerful and desired apparel brands for a vast swathe of consumers who could otherwise not afford them.

Ross Dress for Less operates in a similar way and is also growing strongly. Like TJ Maxx, it has minimal online presence, relying on its buying and merchandising expertise to sell designer goods (in addition to own brand) for up to 70 per cent less than conventional retailers. Its brand value is up 71 per cent to $5.278 billion.

Valued at over $34.8 billion, Alibaba continues to thrive in China and globally. It has created a fair and open portal for small businesses and enterprises. Its success stems from the opportunities to both open up and simplify commerce for Chinese communities, particularly rural ones. Its service has clearly underpinned brand value growth at home, and it is investing in marketing communications in order to accelerate growth abroad by aiding brand recognition.

Amazon is the world’s most valuable retail brand with a brand value of $106.4 billion. The firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it. Its brand value is already nearly double that of second-placed Walmart. Amazon has stated it will create 100,000 jobs in the US over the next 18 months. Such confidence suggests that Amazon may well become the most valuable brand in the world in 2018.

Ikea, the world's largest furniture retailer, is another brand that has always been very price-led and reliant upon physical sales. It has been making plans to accelerate its expansion in China and India as it seeks to boost sales by almost 50 per cent over the next four years. Ikea draws upon its national heritage more than almost any other major firm for its brand positioning. Its visual identity and brand personality are strongly associated with Sweden's reputation for quality manufacturing, simplicity, design expertise and social modernity. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Jan 2022

EU refers China to WTO following trade restrictions on Lithuania

The EU recently filed a case at the World Trade Organisation against...

Pic: Shutterstock

Apparel/Garments | On 29th Jan 2022

Philippines misses Jan 1 RCEP deadline; to conduct public hearing

The Philippines missed the January 1 effectivity of the Regional...

Pic: Shutterstock

Textiles | On 29th Jan 2022

ILO, BGMEA join hands to continue safety momentum in RMG sector

The International Labour Organisation (ILO) and the Bangladesh...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Led by MMF, Indian apparel exports likely to double in next 3 years

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Atul Ganatra,

Atul Ganatra

<div>Engaged in providing a wide range of services to the entire cotton...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Payal Singhal, Label - Payal Singhal

Payal Singhal
Label - Payal Singhal

Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Gauri Verma, Label - The Jodi Life

Gauri Verma
Label - The Jodi Life

THE JODI LIFE is an Indian fashion label that creates ready-to-wear for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

International Textile Manufacturers Federation
Abit
Decathlon
Gokaldas Exports Limited
Asos
Etam Group Strategy Hong Kong Limited
Calvin Klein
Sainsbury's Argos Asia Limited
Page Industries Limited (Bangalore)
Desigual - ABASIC, S.A.
G-Star Raw C.V.
Gap International Sourcing Limited
Tchibo GmbH
Green Fibre
Truetzschler India Private Limited
Under Armour Global Sourcing Ltd
Cat Tuong Real Estate Group Joint Stock Company
H;&M Hennes ;& Mauritz (Far East) Ltd
Aquarelle Clothing Limited
Recron Polyester from Reliance Industries Limited
The LYCRA Company Singapore  Pte. Ltd
Lifestyle
Maceton Limited
Esprit Europe Services GmbH
J ;& P Coats
Hirdaramani International Export Private Limited
Lacoste (Wanchai)
Brandix Lanka Limited
IDH – The Sustainable Trade Initiative
KIABI
Target Corporation (MN)
Bluestem Global Sourcing Limited
LC Waikiki
Boardriders Asia Sourcing Limited
MAS Active / MAS Kreeda / MAS Bodyline
Helly Hansen Far East Ltd
Babyshop
Huntsman (Singapore) Pte Ltd
Tory Burch Hong Kong Ltd
John Varvatos
Arvind Limited
Lenzing Aktiengesellschaft
Guess Europe Sagl,
C;&A Sourcing International Ltd
Phong Phu international JSC (PPJ)
BIMBA ;& LOLA SL
Walmart
Hela Clothing Pvt Ltd
Landmark Group
Seasalt Limited
IKEA of Sweden AB
Rayonese Textile Inc., Division de Culp Inc.
Varner AS Retail
Lisa S.P.A.
Gloria Jeans
KAS Direct Sourcing
Vianney Textil Hogar S.A. De C.V.
Permoda(Koaj/Armi/Pronto/Bkul)
The Top Form Brassiere Manufacturing Company Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Chico’ FAS
Reiter India Private Limited
Groz-Beckert East Asia LLP
BIANCA
Midas Clothing Limited
TESCO INTERNATIONAL SOURCING LIMITED
Alison Hayes Romania
T.T. Limited
Alix Partners
Tommy Hilfiger
Amazon China
SHAHI Exports Pvt Ltd
Gatsby Africa
NITI Aayog
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Puma
OVS Hong Kong Sourcing Ltd.
Sportswear Company Spa
Sportmaster Ltd.
Restoque S.A.
PVH Corporation
Sateri (Jiujiang) Fiber Co.,Ltd
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Benetton Group
Vardhman Textile Ltd
Chori Company Limited
Eastman Chemical Company
THE BOMBAY DYEING ;& MFG.CO. LTD
SYNERGIES HONG KONG LIMITED
Splash

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search