Trendin.com bags recognition at Digital Summit

25 Feb '16

3 min read

Trendin.com, the online store of Madura Fashion & Lifestyle, which has a portfolio of apparel brands like Louis Philippe, Allen Solly and Van Heusen, won industry recognition at the recently concluded India Digital Summit.

The Happy Hours Sales campaign, an email marketing campaign developed by Octane Marketing was voted as one of India's Top three Digital India 2016 best email campaigns for 2015

“We are continuously looking for ways to deepen connection between brands and customer through digital messaging channels,” Shivanandan Pare, head ecommerce & chief digital officer at Aditya Birla Fashion said.

“While email marketing is still the number one digital channel in terms of ROI, it is constantly evolving, and our customers are beginning to expect more from our communications,” Pare added.

“With Mode Agile, we are able to offer a new experience every time a user opens our email for Trendin.com,” he informed in an Octane Marketing press release.

According to Pare, Mode Agile delivered higher conversion rates when benchmarked against traditional email offers campaign for Trendin.com.

The Happy Hours Sales campaign had times specifying the time of the ongoing sale and this drove urgency.

The countdown timer helped increase the email conversion rate by as high as 200 per cent when compared to the average of the preceding monthly campaigns.

“Open rates showed an improvement by 40 per cent and an overall 50 per cent increase in conversions and attributed revenue,” Pare stated.

Samarth Saxena, co-founder at Octane Marketing too said, “Email continues to be India's top two digital channels for customer acquisition or engagement.”

“However undifferentiated Batch and Blast Email campaigns are losing impact and India's marketers are looking to make email more compelling and personalised,” Saxena too added.

“Mode Agile helps brands pull in data from other channels, whether social media, live inventory, local stores or website, helping offer a new experience every time a user opens email communication,” he remarked.

Mode Agile's end-to-end personalisation engine works with any ESP and allows marketers to automate, optimise, and personalise campaigns to drive online and offline sales.

“What's unique about contextual marketing is that it can be used at every stage of the consumer lifecycle,” Octane also added. (AR)

Fibre2Fashion News Desk – India

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