Home / Knowledge / News / Apparel/Garments / Trendin.com bags recognition at Digital Summit
Trendin.com bags recognition at Digital Summit
25
Feb '16
Digital India 2016
Digital India 2016
Trendin.com, the online store of Madura Fashion & Lifestyle, which has a portfolio of apparel brands like Louis Philippe, Allen Solly and Van Heusen, won industry recognition at the recently concluded India Digital Summit.

The Happy Hours Sales campaign, an email marketing campaign developed by Octane Marketing was voted as one of India's Top three Digital India 2016 best email campaigns for 2015

“We are continuously looking for ways to deepen connection between brands and customer through digital messaging channels,” Shivanandan Pare, head ecommerce & chief digital officer at Aditya Birla Fashion said.

“While email marketing is still the number one digital channel in terms of ROI, it is constantly evolving, and our customers are beginning to expect more from our communications,” Pare added.

“With Mode Agile, we are able to offer a new experience every time a user opens our email for Trendin.com,” he informed in an Octane Marketing press release.

According to Pare, Mode Agile delivered higher conversion rates when benchmarked against traditional email offers campaign for Trendin.com.

The Happy Hours Sales campaign had times specifying the time of the ongoing sale and this drove urgency.

The countdown timer helped increase the email conversion rate by as high as 200 per cent when compared to the average of the preceding monthly campaigns.

“Open rates showed an improvement by 40 per cent and an overall 50 per cent increase in conversions and attributed revenue,” Pare stated.

Samarth Saxena, co-founder at Octane Marketing too said, “Email continues to be India's top two digital channels for customer acquisition or engagement.”

“However undifferentiated Batch and Blast Email campaigns are losing impact and India's marketers are looking to make email more compelling and personalised,” Saxena too added.

“Mode Agile helps brands pull in data from other channels, whether social media, live inventory, local stores or website, helping offer a new experience every time a user opens email communication,” he remarked.

Mode Agile's end-to-end personalisation engine works with any ESP and allows marketers to automate, optimise, and personalise campaigns to drive online and offline sales.

“What's unique about contextual marketing is that it can be used at every stage of the consumer lifecycle,” Octane also added. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 5th Mar 2021

US suspends tariffs on UK fashion-textile exports in trade dispute

The United States and the United Kingdom have released a joint...

Pic: Shutterstock

Retail | On 5th Mar 2021

German retail sales fall in Jan due to lockdown

Retail sales in Germany fell more than expected in January this year...

Pic: Target

Retail | On 5th Mar 2021

US retailer Target announces 2021 strategic investments

Target Corporation recently announced its plan to invest $4 billion...

Interviews View All

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search