Home / Knowledge / News / Apparel/Garments / Trendin.com bags recognition at Digital Summit
Trendin.com bags recognition at Digital Summit
25
Feb '16
Digital India 2016
Digital India 2016
Trendin.com, the online store of Madura Fashion & Lifestyle, which has a portfolio of apparel brands like Louis Philippe, Allen Solly and Van Heusen, won industry recognition at the recently concluded India Digital Summit.

The Happy Hours Sales campaign, an email marketing campaign developed by Octane Marketing was voted as one of India's Top three Digital India 2016 best email campaigns for 2015

“We are continuously looking for ways to deepen connection between brands and customer through digital messaging channels,” Shivanandan Pare, head ecommerce & chief digital officer at Aditya Birla Fashion said.

“While email marketing is still the number one digital channel in terms of ROI, it is constantly evolving, and our customers are beginning to expect more from our communications,” Pare added.

“With Mode Agile, we are able to offer a new experience every time a user opens our email for Trendin.com,” he informed in an Octane Marketing press release.

According to Pare, Mode Agile delivered higher conversion rates when benchmarked against traditional email offers campaign for Trendin.com.

The Happy Hours Sales campaign had times specifying the time of the ongoing sale and this drove urgency.

The countdown timer helped increase the email conversion rate by as high as 200 per cent when compared to the average of the preceding monthly campaigns.

“Open rates showed an improvement by 40 per cent and an overall 50 per cent increase in conversions and attributed revenue,” Pare stated.

Samarth Saxena, co-founder at Octane Marketing too said, “Email continues to be India's top two digital channels for customer acquisition or engagement.”

“However undifferentiated Batch and Blast Email campaigns are losing impact and India's marketers are looking to make email more compelling and personalised,” Saxena too added.

“Mode Agile helps brands pull in data from other channels, whether social media, live inventory, local stores or website, helping offer a new experience every time a user opens email communication,” he remarked.

Mode Agile's end-to-end personalisation engine works with any ESP and allows marketers to automate, optimise, and personalise campaigns to drive online and offline sales.

“What's unique about contextual marketing is that it can be used at every stage of the consumer lifecycle,” Octane also added. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Feb 2020

Morocco to revise FTA with Turkey

Turkey has agreed to review its free trade agreement with Morocco,...

Pic: Shutterstock

Textiles | On 15th Feb 2020

German, Italian investors interested in investing in Pak

German and Italian investors and manufacturers have evinced keen...

Pic: Nike

Apparel/Garments | On 15th Feb 2020

Nike employs distributors in Brazil, Argentina, Chile

Nike has entered into strategic distributor deals for its Nike Brand...

Interviews View All

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search