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True Fit 'Shop for Others' to personalise gift buying
Jun '17
Courtesy: True Fit
Courtesy: True Fit
True Fit, the data-driven personalisation platform for apparel and footwear, has announced the addition of its Shop for Others capability to its retail platform, allowing users to buy personalised gift items for friends and family. It lets a user create additional profiles for friends and family and seamlessly toggle between size and style recommendations.

The Shop for Others feature extends the power of True Fit’s confidence and discovery engines beyond the individual. This new feature further enables gift buying in the nearly $2 trillion apparel and footwear market. Apparel and footwear is notoriously difficult for gifting due to inherent style, fit and sizing challenges and unsure fit is still the number one reason consumers are hesitant to purchase clothing and shoes online.

Despite these challenges, a large portion of apparel and footwear are purchased on behalf of others. Some 75 per cent of women self-identify as the primary shopper for their household. Additionally, 64 per cent of consumers bought clothing for children last year.

"Shop for Others makes shopping easier for those who already purchase apparel and footwear for other people in their lives, and finally gives those who don’t buy clothes and shoes for others the confidence to give it a shot. While I am of course thrilled about what this means for the market, I am mostly excited to finally have an easy way to buy the right clothes and shoes for my wife for every birthday, anniversary, Christmas, Valentine’s Day, etc," said Romney Evans, co-founder of True Fit.

"At Carhartt, we are excited to expand our partnership with True Fit to include Shop for Others. Our end customer is not always our shopper, and this new feature from True Fit will really benefit those consumers shopping online for gifts. We opted to launch this feature in time for our Mother’s and Father’s Day sale periods and are excited to leverage the valuable insights we’re gaining about our consumers and their behaviours," said Anna Cole, director of e-commerce operations, user experience and merchandising at Carhartt. (KD)

Fibre2Fashion News Desk – India

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