Home / Knowledge / News / Apparel/Garments / Trusox enters India, launches performance-improving socks

Trusox enters India, launches performance-improving socks

08
Nov '19
Pic: Trusox
Pic: Trusox
UK-based sports brand Trusox this week entered the Indian market by launching socks that will help improve performance of sportspersons on the field. Priced at ₹3,500 a pair, the socks, created by former footballer and coach Jim Cherneski, will be available on sale at Amazon and Trusox.in. The company will also explore tie-ups with sports retail stores.

Internationally, the Manchester-based company sells out of around 1,000 stores. In India, it has roped in cricketer Rohit Sharma as its brand ambassador, according to a news agency report.

The performance gear market in India has been growing at a fast clip of 12 per cent year-on-year and there is immense potential for growth, said Sanil Sachar, a co-owner of Trusox.

Sachar has invested close to $1 million in the company and expects 20 per cent of the company's global revenues from India in the next two years.

It sells around 800 pairs a day globally and around 45 per cent of the players in the English Premier League use Trusox, the company claims.

Fibre2Fashion News Desk (DS)


Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search