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TSG Consumer Partners takes over CorePower Yoga

Mar '19
Pic: CorePower Yoga
Pic: CorePower Yoga
TSG Consumer Partners, a leading private equity firm focused exclusively on the branded consumer sector, has taken over CorePower Yoga (CPY) from L Catterton. Terms of the transaction have not been disclosed. CorePower Yoga is the fastest growing and largest yoga fitness studio operator in the US with a mission to bring benefits of yoga to yoga enthusiasts.

CorePower Yoga offers a variety of yoga classes, convenient schedules and reciprocity across all its studios, and digital instruction app CorePower Yoga On Demand. CPY is the first investment made by TSG’s eighth fund, TSG8, which closed in February 2019 with $4.0 billion of limited partner capital commitments.

“CorePower Yoga has established itself as a leading and differentiated brand in the health and wellness space with a proven concept centred around fitness and mindfulness, a loyal and growing member base and a network of high-quality instructors,” said Colin Welch, managing director at TSG. “We are thrilled to partner with the CPY team as we continue to build upon the company’s platform and position CPY for continued success.”

Eric J Kufel, chief executive officer of CorePower Yoga, said, “TSG has an outstanding track record of building and nurturing world-class brands, making them an invaluable partner as we enter our next chapter. Importantly, this investment enhances our ability to empower our community to achieve CPY’s mission, while bringing the CPY practice to more students seeking yoga and yoga-inspired fitness classes rooted in mindfulness.”

“This investment is a clear reflection of TSG’s continuing commitment to the fitness space,” added Michael Layman, managing director at TSG. “CPY is a powerhouse within the fitness segment, and yoga is particularly attractive given its high level of consumer penetration, broad accessibility and appeal relative to other areas of boutique fitness.” (SV)

Fibre2Fashion News Desk – India

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