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U.S. Polo Assn. signs up three licensing partners in Asia
05
Apr '17
USPA Global Licensing has signed up three new Asian licensing partners for the U.S. Polo Assn. brand, the official brand of the United States Polo Association, of which two are in China and one in Singapore. These new partnerships expand the U.S. Polo Assn. brand in the Asian market, while opening up new opportunities in China and South East Asia.

Of the three new licensing partners, Changzhou Yicai Brands Management is the new licensee for men's and women's apparel and small leather goods in China, Hong Kong and Macau.

Grand Billion Trading will introduce U.S. Polo Assn. brand children's footwear in China, Hong Kong, Macau, and in addition Taiwan.

While, Singapore-based F J Benjamin will introduce the brand in the South East Asian market by setting up exclusive stores with an initial focus on women's and men's apparel, with the first store expected to open in Malaysia. (AR)

Fibre2Fashion News Desk – India


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