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UBS report says Reliance can turn India's Alibaba

01
Feb '19
UBS report says Reliance can turn India
India’s Reliance Industries Ltd (RIL) is evolving from an integrated energy company into a consumer giant like China's Alibaba and potentially could rival giants like Amazon and Walmart, according to a recent report by brokerage firm UBS. RIL can become a market leader in telecom and media, while gaining significant share in retail and e-commerce, UBS said.

RIL has plans to launch its online shopping platform, combining its retail arm's stores in over 6,500 towns in India as well as neighbourhood retailers with its mobile phone network that already has 28 crore subscribers.

"Its success could be built on an ecosystem or bundling strategy, and a home-court advantage, similar to Alibaba's success in China, beyond explicit or implicit policy support," UBS said.

Despite stiff competition from global companies in retail and e-commerce, RIL's strength lies in its wide footprint of physical stores along with its omnichannel focus, subscriber reach and regulations governing foreign e-commerce entities, it said.

RIL can potentially become a unique quadruple play by bundling connectivity, carriage, content and commerce to gain higher share of consumers' wallet, a news agency reported citing the UBS document.

Pursuing an ecosystem or a bundling strategy in a high-growth fragmented retail sector with lower online penetration and home-turf advantage are common to both Alibaba and Reliance, it said.

Reliance also has a 'home court' advantage, it added. (DS)

Fibre2Fashion News Desk – India


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