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UK-based WRAP launches take-back guide for retailers
22 Feb '21
1 min read
Pic: Wrap
UK waste recycling charity WRAP recently launched a best-practice guide for fashion retailers on how to deliver effective take back schemes for post-consumer clothing. The organisation expects in-store take back schemes to undergo a renaissance after the lockdown with many people storing their unwanted items at home until restrictions are over.
However, WRAP said many consumers are currently unaware of take back schemes, with data showing that only 2 per cent choose this route to donate their unwanted clothes.
“We need to significantly increase this figure if we are to create a truly circular clothing and textiles industry. Take-back initiatives, like the ones presented in this guide will be a key part of the strategy for our Textiles 2030 Circularity Roadmap,” it said.
The guide examines the take-back options available to businesses, sharing several industry examples and their success to date. It is designed to help retailers, brands and their re-use/recycling partners either set up from scratch, or improve on, a take-back scheme.
It outlines the different elements of a take-back scheme, including consumer insights and messaging, analysis of different scheme types, and communication and operational considerations.
However, WRAP said many consumers are currently unaware of take back schemes, with data showing that only 2 per cent choose this route to donate their unwanted clothes.
“We need to significantly increase this figure if we are to create a truly circular clothing and textiles industry. Take-back initiatives, like the ones presented in this guide will be a key part of the strategy for our Textiles 2030 Circularity Roadmap,” it said.
The guide examines the take-back options available to businesses, sharing several industry examples and their success to date. It is designed to help retailers, brands and their re-use/recycling partners either set up from scratch, or improve on, a take-back scheme.
It outlines the different elements of a take-back scheme, including consumer insights and messaging, analysis of different scheme types, and communication and operational considerations.
Fibre2Fashion News Desk (DS)
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