Maximize your media exposure with Fibre2Fashion's single PR package | Know More

UK's Castore acquires Belstaff, Ineos invests in growth push

29 Aug '25

2 min read

UK's Castore acquires Belstaff, INEOS invests in growth push

Pic: William Barton / Shutterstock.com

Insights

Castore has acquired 100 per cent of British brand Belstaff from Ineos on a debt-free, cash-free basis.
As part of the deal, INEOS will make a strategic investment in Castore.
The partnership aims to accelerate growth by combining Castore's digital retail, supply chain and sports partnerships with Belstaff's heritage positioning, while strengthening both brands' presence in premium categories.

Castore, the manufacturer of premium sports apparel, has today announced that it has agreed to acquire 100% of the shares of Belstaff, the British premium heritage brand, on a debt-free, cash-free basis. The deal, the financial terms of which are undisclosed, will see INEOS, parent company of Belstaff, make a significant strategic investment in Castore at a holding company level.

Castore and Belstaff will join forces to drive future growth across premium categories, capitalising on Castore’s direct-to-consumer and online retail networks and expertise, supply chain, growing global retail footprint and Castore’s roster of professional sports team partnerships.

Ashley Reed Chairman of Belstaff, said: “This is a union of two British brands who have come together through shared qualities of purpose-led design and entrepreneurial spirit. Castore is disrupting the sportswear market and has demonstrated phenomenal growth and resilience in recent years. Having witnessed their journey, we saw a unique opportunity to join forces and accelerate Belstaff’s transformation through shared knowledge and resources.”

Tom Beahon, Co-Founder and CEO of Castore, said: “Belstaff is a truly iconic brand with unparalleled heritage, and I have personally been a huge fan for a very long time. INEOS and the management team at Belstaff have done a phenomenal job in steering the company back to profitability following a challenging period for the retail sector. To have the opportunity to take Belstaff through the next stage of its growth journey is a dream come true and a huge privilege. We are also delighted that Sir Jim Ratcliffe’s INEOS is investing in Castore which is a demonstration of commitment to our business and global growth ambitions and we look forward to working together to deliver on this vision.”