;
Home / Knowledge / News / Apparel/Garments / Under 5'10 takes over Fittery
Under 5'10 takes over Fittery
12
May '18
Courtesy: PR Newswire
Courtesy: PR Newswire
Under 5'10, a company dealing with apparel for shorter men, has taken over Fittery, an e-commerce fit technology company that uses predictive analytics to match shoppers to clothing that fits perfectly, reducing online return rates from about 30-40 per cent to just six per cent. Fittery approached the fit problem from a data perspective from the start.

The goal is to make it easier for shoppers to find the clothing that fits them best the first time, and to reduce the high cost of returns to retailers.

The acquisition of Fittery positions Under 5'10 to approach the specialty sizing market in an entirely unique way: using large data sets to accurately determine body proportions for their customers. No other company in this market can incorporate body-sizing data to correctly size their clothing, which is a huge part of the difficulties with fit and sizing, as well as a large number of clothing returns.

Founded in 2014 by Catherine Iger and Greg Vilines, Fittery approached the fit problem from a data perspective from the start — using large data sets to formulate the algorithms for both body sizing and for matching bodies to well-fitting clothing. Fittery partnered with over 40 major brands, including Bloomingdales, JCrew, Ralph Lauren and Banana Republic.

"We are proud to be able to join with Under 5'10 to continue to innovate around e-commerce. The combination of Fittery data and technology with the Under 5'10 product and user experience will provide a unique offering that should pave the way for the industry," said Catherine Iger, Fittery founder.

Elie Robinson, Under 5'10 founder, said, "Under 5'10 is launching in May 2018 and I think people will be surprised at how well our clothing fits. The math behind the scenes makes it work, so consumers can be confident that we are the best option for shorter men to find clothing that fits them perfectly." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Cambodian PM unveils policy to combat reliance on EU, US

Textiles | On 17th Jan 2019

Cambodian PM unveils policy to combat reliance on EU, US

Cambodian Prime Minister Hun Sen recently launched a policy to...

S African Govt-funded programme revives cotton industry

Textiles | On 17th Jan 2019

S African Govt-funded programme revives cotton industry

A R200-million programme by South Africa has successfully revived the ...

US fashion group CFDA wants more diversity in model size

Fashion | On 17th Jan 2019

US fashion group CFDA wants more diversity in model size

A group representing hundreds of US designers has urged the fashion...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search