Home / Knowledge / News / Apparel/Garments / Under 5'10 takes over Fittery
Under 5'10 takes over Fittery
12
May '18
Courtesy: PR Newswire
Courtesy: PR Newswire
Under 5'10, a company dealing with apparel for shorter men, has taken over Fittery, an e-commerce fit technology company that uses predictive analytics to match shoppers to clothing that fits perfectly, reducing online return rates from about 30-40 per cent to just six per cent. Fittery approached the fit problem from a data perspective from the start.

The goal is to make it easier for shoppers to find the clothing that fits them best the first time, and to reduce the high cost of returns to retailers.

The acquisition of Fittery positions Under 5'10 to approach the specialty sizing market in an entirely unique way: using large data sets to accurately determine body proportions for their customers. No other company in this market can incorporate body-sizing data to correctly size their clothing, which is a huge part of the difficulties with fit and sizing, as well as a large number of clothing returns.

Founded in 2014 by Catherine Iger and Greg Vilines, Fittery approached the fit problem from a data perspective from the start — using large data sets to formulate the algorithms for both body sizing and for matching bodies to well-fitting clothing. Fittery partnered with over 40 major brands, including Bloomingdales, JCrew, Ralph Lauren and Banana Republic.

"We are proud to be able to join with Under 5'10 to continue to innovate around e-commerce. The combination of Fittery data and technology with the Under 5'10 product and user experience will provide a unique offering that should pave the way for the industry," said Catherine Iger, Fittery founder.

Elie Robinson, Under 5'10 founder, said, "Under 5'10 is launching in May 2018 and I think people will be surprised at how well our clothing fits. The math behind the scenes makes it work, so consumers can be confident that we are the best option for shorter men to find clothing that fits them perfectly." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 14th Nov 2018

Vietnam ratifies trans-Pacific trade pact CPTPP

Vietnam’s 14th National Assembly recently adopted a resolution...

Courtesy: Pexels

Textiles | On 14th Nov 2018

India's WPI inflation for apparel up 0.7% in October

India’s annual rate of inflation, based on monthly wholesale price...

Courtesy: EU Chamber of Commerce

Textiles | On 14th Nov 2018

PRC promises unrealised: EU Chamber of Commerce in China

The European Union (EU) Chamber of Commerce in China has said the...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search