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Under Armour appoints new president for North America

08
Sep '19
Stephanie Pugliese. Pic: PRNewsfoto/Under Armour, Inc
Stephanie Pugliese. Pic: PRNewsfoto/Under Armour, Inc
Under Armour has named Stephanie Pugliese as president, North America. With more than 25 years in branded apparel, retail, and merchandising, Pugliese’s multi-disciplined background brings proven expertise to Under Armour’s leadership team. She will report to president and chief operating officer, Patrik Frisk and is expected to start on September 16, 2019.

Pugliese joins Under Armour from Duluth Trading company where she served as president and chief executive officer. After joining Duluth in 2008, Pugliese held executive positions in product development, merchandising and marketing before assuming the role of president in 2012, and president and chief executive officer in 2015 when she led the company through its initial public offering. She also served as a member of Duluth Trading company’s board of directors. Earlier in her career, Pugliese held several executive positions with Lands’ End and Ann. She has a bachelor of arts degree in marketing from New York University Stern School of Business, according to Under Armour.

“We are thrilled to have Stephanie join Under Armour as president of our North American business. Her demonstrated record of leadership and retail expertise significantly strengthens our ability to further amplify Under Armour as the preeminent athletic performance brand in our home market. Our strategy in North America continues to be centred on three main elements: a focus on premium, full price distribution to protect the Under Armour brand; deepening the connection with our consumers; and an unrelenting prioritisation around operational excellence. It is leadership that ultimately brings these elements into alignment and gives us increasing confidence in our ability to build an even more powerful brand while increasing long-term, shareholder return,” Under Armour president and chief operating officer Patrik Frisk said. (GK)

Fibre2Fashion News Desk – India


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