Under Armour enters India through Amazon Fashion

Who: Founded in 1996 by Kevin Plank, Under Armour, the originator of performance footwear, apparel and equipment, revolutionised how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels.  

With: Under Armour has come to India by partnering with Amazon Fashion to support the passion for sports to Indian athletes. With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry.

Collection: With a focus on cutting-edge design and innovation, the latest collection of Under Armour defines its vision of empowering athletes everywhere. The assortment includes range of products for running and training on Amazon Fashion for Indian consumers. The range features premium apparel technology, such as threadborne and charged cotton, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout. Premium footwear innovations include UA SpeedForm for precision fit, Charged Cushioning for responsiveness, durability, optimal cushioning and energy return, and Micro G for increased protection and stabilisation.

Price points: Rs 1,299 onwards (apparel), Rs 4,499 onwards (footwear), Rs 499 onwards (accessories)

Fibre2Fashion News Desk – India