Uniqlo to unveil refurbished London flagship store

18 Feb '16
3 min read

Japanese apparel retailer Uniqlo said, it will unveil its completely refurbished global flagship store located at 311 Oxford Street, London's most iconic shopping destination, on March 18, 2016.

The completely transformed store will be the first in the world to introduce Liberty London for Uniqlo and at the same time, Uniqlo will also launch its new S/S line.

According to a Uniqlo press release, the store will see sales space expand from three floors to five, almost doubling the size of the original space and totalling an impressive 2,240 square metres.

An exciting new conceptual sales area has been created within the store where Uniqlo's LifeWear concept will be brought to life.

Takao Kuwahara, CEO at Uniqlo Europe said, "London was Uniqlo's first market outside of Japan when we opened in 2001, and our London global flagship store followed in November 2007.”,

“The redevelopment, almost 10 years later, demonstrates our commitment to London and our desire to improve our offering for both, a local and a global customer audience," he added.

UThe apparel retailer is also introducing an entirely new concept area, The Uniqlo WearHouse London, which gives a nod to the heritage of the brand's original name, The Unique Clothing Warehouse.

As per the press release, Uniqlo WearHouse London is a new space that can be accessed either from within the store or from its own private entrance and lift from Oxford Street.

“With an entirely different design and bespoke way of displaying clothes, Uniqlo WearHouse London has been created as a cultural hub, which will host unique events throughout the year,” Uniqlo informed.

311 Oxford Street is the first Uniqlo store in the world to showcase this new concept and demonstrate LifeWear to Londoners.

“The design of Uniqlo WearHouse London will provide the perfect contrast to the rest of the store which includes Uniqlo's staple technology touches such as LED tickers and rotating mannequins,” it stated.

To further enhance the customer shopping experience at the store, Uniqlo will launch a dedicated online shopping assistant, which will act as a store guide.

This online site will allow customers to check stock levels at other Uniqlo London stores, with the option to order online should they not be able to find what they are looking for.

The store re-launch will be supported by a campaign featuring a cast of London talent who are contributing to the city through their respective fields. (AR)

Fibre2Fashion News Desk – India

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