US' BVP rebrands and launches fashion & apparel vertical

“We recognise that we have reached a critical moment in time where our core offering has evolved,” said Steve Lebowitz, founding and managing partner of BVG. “Our positioning reflects our continued growth into new and exciting avenues, the first of which is today’s launch of BVG Fashion & Apparel.”

BVG Fashion & Apparel will leverage the firm’s core competencies of operational expertise, marketing execution, and brand building—in addition to its thoughtful approach toward human capital—by providing investment and support to accelerate the growth of leading fashion labels.

“Many traditional private equity firms fail to realise that the value in fashion and apparel brands derives not just from financial metrics, but also the creativity and passion of their teams,” said Wassner. “BVG’s unique focus on human capital in addition to brand development is what will set us apart from other industry players and I’m looking forward to the work we will do together.”

Wassner, CEO of Hilldun Corporation, has been providing factoring, financing, purchase order funding, back office support, and business guidance to the fashion industry for over 35 years. He has helped to launch iconic brands such as Marc Jacobs, Alexander Wang, Jason Wu, Thom Browne, and Betsey Johnson.

“What makes BVG great is the power of our network and our deep connectivity across all areas of popular culture,” said Drew Sheinman, founding partner of BVG. “Gary brings unrivaled access to the fashion industry’s established and emerging players, which fits perfectly into our model and will be invaluable as we look to pursue opportunities at the intersection of entertainment and fashion.”

Fibre2Fashion News Desk (RR)