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US' innerwear firm ThirdLove announces launch of activewear category

Sep '21
Pic: Business Wire
Pic: Business Wire
US’ ThirdLove has announced the launch of its new active category. Designed specifically for fit and with comfort at the heart of every detail, ThirdLove’s foray into the fitness space includes three collections that were all created with different innovative fabrications for various fitness experiences. ThirdLove is a leading American innerwear company.

With sports bra being the most-searched term on ThirdLove’s website and the worldwide women’s activewear wear industry forecasted to reach a value of $216.9 billion by 2025, the brand saw the demand and opportunity to deliver on the comfort and fit that they’re known for. ThirdLove conducted extensive market research and leveraged customer survey findings to re-engineer the sports bra to meet the company’s rigorous requirements. ThirdLove’s ground-breaking sports bra design features cup and band sizing for a precise fit and better support, adjustable back closure with tagless labels, convertible straps, and a wireless design with breathable foam, the company said in a press release.

Whether it’s yoga, hiking, cycling, barre, HIIT, or meditation, ThirdLove’s new Active offerings champion women in their active lifestyles. The line includes three unique collections meant to fit all the ways women move throughout her day. These are the Kinetic collection- high impact: adjustable support, made to move, the Flex collection-medium impact: sculpting seamless stretch, and the Muse collection-low impact: designed for flowing with style and intention.

The centrepiece and hero product of the line is the TL-designed Kinetic Performance sports bra. After two years of research and development, the performance wireless sports bra was based off of the brand’s marquee product, the 24/7 classic t-shirt bra, reimagined to provide wireless comfort and high support. With moisture wicking for quick drying and a wireless breathable foam with support zones, the bra ensures every woman can live her most comfortable active life.

“We have heard our customer’s rallying cry for ThirdLove to create sports bras and activewear that solves their fit issues, and we know there’s still a huge white space in the active market. We believe that comfort is power and are thrilled to bring ThirdLove’s active category to the market, with an intense focus on fit, quality, and design that allows women to perform their best, no matter how they choose to move,” Heidi Zak, co-founder and CEO of ThirdLove said.

Fibre2Fashion News Desk (GK)

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