US' Nike introduces footwear & apparel for kids with FlyEase Solutions

“Anyone who's spent time with kids knows that when they can pull on their own shoes quickly and easily, it gives them confidence and a feeling of empowerment, and that gets them moving more,” Kevin Dodson, global vice president for Kids Footwear Product, said in a statement.

Erasing any struggle to get gear on and off is paramount for kids apparel too, said Jermaine Younger, senior director, Nike Kids Product, and especially for those in the di/sability community for whom a tricky zipper or series of buttons can create real barriers.

Using feedback from Nike’s dedicated Consumer Insights team, which conducts focus groups and panels with kids and caregivers worldwide, Younger said the kids apparel team heard four key asks: Make it fast and simple to get products on; incorporate one-handed functionality; provide secure pocket storage; and make the apparel work for kids with disabilities too.

For the Play Pack line, the positive feedback Younger’s heard from athletes in the disability community and their caregivers proves that design for all benefits all. “These innovations are relevant to any kid who just wants to pull their pants and shirts on themselves and get out the door to play quicker. If we can make that experience easier, everybody wins,” said Younger.

The innovative, accessible design will carry through and expand in future kids shoe and apparel releases for athletes of all abilities, Dodson and Younger said, creating gear that complements Nike’s push to invite the next generation into sport.

Fibre2Fashion News Desk (KD)