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US start-up to ship out Mercury jackets to backers in Nov
24
Jul '18
US start-up to ship out Mercury jackets to backers in Nov
Boston-based fashion-tech start-up Ministry of Supply plans to ship out its recently-launched heat-controlling Mercury intelligent jackets in November this year to Kickstarter backers, according to CEO Aman Advani, who said the voice-enabled product was initially launched on Kickstarter, the Brooklyn-based global crowd-funding platform, to test market demand.

The Kickstarter raised over $500,000 from nearly 2,000 backers crushing the company’s original goal of $72,000, he told Fibre2Fashion in an interview. Backers on Kickstarter are people who pledge their money when they see a project worth investing in.

The nearly weightless built-in heaters in the winter jacket will warm up before the wearer steps outside. It uses machine learning to adapt to the wearer's preferences, so he can comfortably move between walking outside in the bitter cold to riding a toasty, crowded subway or bus without overheating, he said.

The company was founded in 2012. (DS)

For full interview, please click here.

Fibre2Fashion News Desk – India


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