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VF Corporation announces new appointments to EMEA team

Nov '19
Pic: VF Corporation
Pic: VF Corporation
VF Corporation has announced new appointments to strengthen its EMEA leadership team. VF Corporation is a leading apparel, footwear, and accessories firm, connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands including Vans, The North Face, Timberland, and Dickies.

Andrea Cannelloni has been appointed to the newly created role of president, product platform, EMEA region; Timo Schmidt-Eisenhart has been appointed President, Napapijri and the VF EMEA digital platform; and, Mariano Alonso has been promoted to vice president, general manager, Timberland, EMEA region, all effective November 1, 2019, the company said in a media statement.

Cannelloni successfully led the Napapijri brand for a decade of transformation and global expansion, including pioneering the industry’s first 100 percent recyclable reinvention of the iconic skidoo jacket, Infinity. He will be responsible for accelerating the integration of product development, sustainability, innovation, and materials. His new remit will include the evolution of critical new technologies, such as digital product creation. At the same time, he will continue to lead the EMEA product platform that serves as the engine for the product development at Napapijri, as well as explore innovation opportunities for the Timberland and Dickies brands.

Schmidt-Eisenhart has 12 years of leadership roles at VF and joins the Napapijri brand from the Timberland brand where he has served as EMEA president. He has a strong track record of success at the Timberland brand, including leading the integration into VF following its acquisition and achieving five consecutive years of business growth. Having also contributed to regional marketplace management, key account governance and business platform innovation, he will continue to lead the EMEA digital platform and oversee relationships with digital key accounts. Schmidt-Eisenhart’s deep industry experience will provide focus and continuity to the continuing global expansion of the Napapijri brand.

Both Cannelloni and Schmidt-Eisenhart will report to Scabbia Guerrini.

A 20-year industry veteran, Alonso joined VF in 2014 as vice president of sales, Timberland EMEA and was later appointed vice president, sales, and retail for Timberland EMEA. As vice president and general manager, Timberland, EMEA, he will lead the next phase of the brand’s expansion and global connectivity in EMEA, directing a multi-channel sales team that includes retail, digital and wholesale, as well customer accounts, marketing and merchandising. Alonso will dual report to Jim Pisani, global brand president, Timberland and Scabbia Guerrini.

Fibre2Fashion News Desk (GK)

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