VF Corporation hires Jim Pisani as Timberland president

16 Aug '16
2 min read
Courtesy: VFC
Courtesy: VFC

VF Corporation, a global leader in the design, manufacture, marketing, and distribution of branded lifestyle apparel, footwear and accessories, has appointed Jim Pisani to the position of global brand president, Timberland, effective immediately.

Pisani most recently served as president of VF's Licensed Sports Group, which includes the Majestic brand. He will report to Scott Baxter, vice president, VF and group president, Outdoor & Action Sports Americas.

Pisani joined VF in 2008 as president of VF Licensed Sports Group. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales, and marketing at PepsiCo and Kraft Foods. In his new role as global brand president, Timberland, Pisani replaces Stewart Whitney who left the company in July 2016.

Baxter said, “Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities. His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

Pisani said, “I'm truly honoured to be given the responsibility to lead this powerful and iconic brand with such rich history. There are so many opportunities with Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.” (GK)

Fibre2fashion News Desk - India

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